Ensure you’re maximising career opportunities, not reducing them
1. Overuse of mass messaging to friends, not fans
The mass private message, especially on Facebook, does not make people happy. Doing this can quickly get you ‘defriended’, taking away access to the outlet you’re attempting to successfully promote through. Instead, send your promotional messages to Fans of the service or product you’re promoting, rather than your personal Friends, and if you’re going to mass message a friend group, restrict them by region. There are few things I enjoy less than getting six emails from someone in Sweden about parties happening there within 24 hours of their happening; even if I wanted to, I couldn’t make them, so their promotional messages provide me with nothing of value.
2. Overuse of status updates
Providing your friends’ feeds with too many status updates is indicative of a few things, but mostly that you’re spending too much time (in their eyes, of course) on a social networking service. If you’re attempting to use Facebook to do promotional work, do your promoting through Pages, rather than a personal account, or make a user account solely for the product or service you’re attempting to promote instead. Over-updating, and especially with inane material, will quickly annoy your Friends.
3. Relying solely on social networking systems
More and more people are choosing not to participate in social networking altogether for various personal and political reasons, usually revolving around having decided not to be part of a system designed at least partially to move advertisements and privilege one’s most intimate details. If you advertise solely on Facebook and similar services, you’re going to lose access to these people, and as a consequence, you’ll need to work more traditional outlets as well as new media ones; emails, newsletters, and physical advertising are all still very much important.
4. Diversifying too much on one account
As mentioned in tip #1, you can’t do everything from one Page or user account if your business is too big. You’re going to hit too many users with too many irrelevant details, especially if the scope of your work changes based on geographic region (i.e. if you do promotional work or roll out specials that change on a by-area basis each week or day). If you make separate Pages, Twitter accounts, or similar breakdowns for the different areas in which you’re attempting to capitalize on an audience’s presence, you’re more likely both to get responses from that audience and to make them interested in whatever it is that you’re trying to deliver to them.
5. Providing irrelevant material too often
If you’re involved in social media for the purpose of making money, you probably don’t want to deviate from your essential message more than a handful of times, ever. While long rants may sometimes help Kanye West’s career, they probably won’t help yours, and losing access to contacts who decide to Hide or sever their ties with you as a consequence of them is the opposite of what you want. Stay on-message without overdoing it and you’ll probably go over best.
6. Combining personal and professional profiles to disastrous effect
Make separate profiles for your personal and professional accounts. Don’t put your personal photos on the professional one. Don’t use your professional account to air personal grievances, and don’t bludgeon your actual friends with a mountain of advertising. To use social networking services well as an advertiser or promoter you have to split these things into separate functions; you also need to ensure that your professional profile looks, well, professional. Keeping multiple accounts is one of the easiest and safest ways to do this.
Do you have any tips on what to do or what not to do when finding a job via social networking? Comments below please.
Edited by Simon Lewis | Only Marketing Jobs