Recruitment of digital marketing freelancers on the rise
Published: 24 May 2012 By Simon Lewis
UK now the second largest recruiter of digital freelancers in the world
May 24, 2012
Demand for digital marketing freelancers has seen a significant growth over the past 12 months, according to data from online hiring platforms, published on the eConsultancy blog.
The trend has been stable over the past year, with recruitment of online freelancers for projects and permanent positions soaring by 106% during the 12 months leading up to March 2012. The surge has made the UK the second largest recruiter of digital marketing freelancers in the world, outperformed only by the US. In terms of supply of professionals in the field, the UK ranks fifth globally.
More specifically, statistics show that the biggest growth in demand can be seen in roles related to video. Job advertisements for video production have increased by 253%, for videography by 272% and for video editing by 232.5%.
Toby Thwaites, owner of specialist digital recruiter, Purple Consultancy, commented: “The demand for Digital Freelancers continues to grow and is accompanied by acute shortages across certain skill sets. We have witnessed a surge in demand from Agencies, Client Side and Production Houses for motion graphics specialists with After Effects, Cinema 4d and video editing skills. Despite the emergence of html5 demand for developers and designers with Flash skills continues to grow and talk of it’s demise is proving unfounded. There are also plenty of opportunities for Social specialists with this now an integral part of any Digital Marketing activity and it could be argued there has never been a better time to be a freelancer.”
Although the largest rise in the number of positions has been seen in infographics (552%), its growth has been slowing recently and even recorded no change in development in monthly terms from February. Other areas that registered rising demand on a yearly basis are banner ads, with growth of over 231%; Internet marketing, which rose by 186%; and blogs and social media marketing, which saw rose by 138.7% and 105.8% respectively.
In fact, a year-on-year drop in the number of jobs posted has been registered in one area only – newsletters, while SEM, eBooks and affiliate marketing decreased on the month in March.