The rise and rise of user experience in marketing

Subjectivity just got objective

The rise and rise of user experience in marketingA steady increase in the number of User Experience (UX or UE) jobs advertised via prompted me to undertake some completely unscientific research in order to understand why, all of a sudden, what has traditionally been hidden amongst the technological department, is now one of the most in-demand skill sets within the transparency of digital marketing.

Of course, it stands to reason that digital’s propensity for interactive immediacy should lend itself entirely to the subjectivity that UX brings, accentuating individual perception with respect to experiential, effective, meaningful and valuable aspects of human-computer interaction and product ownership.  But all this subjectivity is morphing into an objective juggernaut that appears to increasingly redefining our collective digital experience.

My research took me to previously undiscovered corners of Google, until eventually I found the below infographic on UX from effervescent digital recruitment consultancy, Vitamin T

Whatever your views on the merger of UX into mainstream marketing, these statistics prove that in a sector consumed with ROI, user experience has to be taken seriously.  Subjectively, or otherwise.

So, are you a UX statistic?


Would love to hear your thoughts on the impact of UX in marketing…



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