April Six

Account Manager

London (Greater)
£25,000 - £30,000
29 Sep 2016
24 Oct 2016
Industry Sector
Agency, Marketing Agency
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role
Account Manager

Purpose of role

The Account Manager is responsible for the day-to-day management of the client’s business and the implementation of marketing campaigns.

Key Responsibilities

  • To oversee the day-to-day administration of all client projects. Ensuring that clients’ briefs are interpreted, all deadlines are met and projects are prioritised
  • To oversee all aspects of work carried out for the client in other departments of the agency
  • To develop strong relationships with all departments
    of the agency
  • To build and maintain strong relationships with clients and to be the first point of contact for the client on day-to-day matters
  • To have an in-depth knowledge of the client’s business and the technology sector in which they operate
  • To think proactively on behalf of clients and agency. Considering new marketing initiatives and forthcoming projects
  • To negotiate and gain approval from the client for all projects and creative work and to ensure that all work is carried out in line with these agreements
  • To ensure that all paperwork is kept up to date including all relevant account information (e.g. estimates, briefs etc.) and ensure that contact reports are produced and approved by clients
  • To maintain up-to-date knowledge of all aspects of marketing including new trends, tools and technologies
  • To both orally and in writing present the agency’s recommendations effectively, logically and concisely
  • To be responsible for the day to day management of finances – to monitor all costs on jobs to ensure that all things are produced on time and on budget, ensuring that full approval has been gained before monies are committed (obtaining purchase orders). Ensure prompt invoicing of all projects
  • To manage the work flow for Account Executives
    where you have responsibility
  • To deputise for the Senior Account Manager when they are unavailable – both internally and with clients

Essential skills and attributes

  • Able to think strategically, taking a long term view, weighing up pros and cons
  • Able to communicate these strategic thoughts succinctly
  • Capable of proactive and creative thought
  • Well organised with the ability to multi task
  • Able to ‘pool’ resources to get the job done
  • Able to manage budgets
  •  Able to cope under pressure and work to tight deadlines
  • Able to effectively manage others
  • Able to get the best from others through encouragement
    and involvement
  • Able to prioritise workloads for self and others, ensuring all projects are delivered on time
  • Able to demonstrate understanding of how to work with clients and deliver to the client’s specific requirements
  • Able to present effectively and confidently
  • Able to develop relationships with colleagues and clients
  • Able to manage a team dynamic when required
  • Prepared to muck in and get involved in areas in which they may have limited or no previous experience
  • Willing to learn new skills and assimilate large quantities of information
  • Confident and positive attitude
  • Able to negotiate best possible cost/value for clients
  • Can be relied upon to do what is required without continuous supervision
  • Able to use own initiative to ensure smooth running of work

Ideal Characteristics

  • Experience working within a fully integrated B2B marketing agency (not absolutely essential but beneficial)
  • Experience of presenting ideas both orally and in the written word essential
  • An interest in technology


Salary: Circa £25,000 - £30,000 (depending on experience) with 25 days holiday per year. There will be a four-month probation period. Following successful completion of this period, health care (currently BUPA) will be added to the package.