Search Marketing Executive

Location
England, Warwickshire
Salary
£20000 - £25000 per annum
Posted
04 Oct 2016
Closes
01 Nov 2016
Ref
AH298
Marketing Disciplines
Digital / Online Marketing, PPC, SEO
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side

Search Marketing Executive

Warwickshire

£20 - 25k

Green Shoots Recruitment Ltd is looking for a Search Marketing Executive, to join a successful Digital Marketing Agency with an established and growing group of clients. We're currently looking for a Search Marketing Executive, who shares the company's passion of proactivity and fanatical service standards in the digital marketing industry.

Planning and carrying out SEO campaigns and activities, including both onsite and offsite SEO to help improve a website's visibility and performance in organic

  • Carrying out detailed and structured SEO and PPC audits
  • Producing detailed reports, using Google Analytics, Google Search Console and Moz to identify trends, opportunities, and data anomalies
  • SEO and PPC campaign refinements for continual acquisition and user experience improvements
  • Conducting keyword research to identify SEO and paid search opportunities, identifying keyword difficulty and potential, along with supporting content and link acquisition plans
  • Creating and managing PPC campaigns to ensure high quality traffic in line with marketing requirements and ROI expectations
  • Ensuring PPC and SEO activity is conducted in line with client's marketing activity
  • Delivering regular management reports to clearly communicate performance to line manager and clients, and establishing KPIs, such revenue and CPA

Skills required

Experience in implementing, managing and optimising SEO and PPC campaigns

  • A solid understanding of how search engines work and the latest SEO strategies
  • Good understanding of where SEO fits in to the digital marketing mix
  • Strong analytical skills
  • Great attention to detail
  • Commercial awareness
  • Strong relationship skills