Intelligent People Ltd

Head of CRM Planning and Strategy

Location
England, London, City of London
Salary
£85000.00 - £100000.00 per annum + 20% bonus + benefits
Posted
04 Oct 2016
Closes
01 Nov 2016
Ref
EB0000006376
Marketing Disciplines
B2C, CRM, Digital / Online Marketing
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
CRM Manager
Working for a leading online consumer business, with a progressive portfolio of digital consumer services, changing consumer habits and lifestyles within the role of Head of CRM and Strategy Planning / Head of Customer Engagement / Head of Customer Marketing / Senior CRM Manager / Head of Relationship Marketing / Head of Lifestyle Marketing.

As Head of CRM and Strategy Planning / Head of Customer Engagement / Head of Customer Marketing / Senior CRM Manager / Head of Relationship Marketing / Head of Lifestyle Marketing you will join a business investing in the tools, technology and brand strategy required to build a highly personalised customer experience.

The role of Head of CRM Planning and Strategy will be an instrumental member of the leadership team and responsible for:

*Developing a customer-centric CRM system and strong below-the-line proposition.
*Build trust and reputation in the CRM program promoting a clear value proposition
*Work closely with Salesforce to extract maximum value from the multi-channel market automation tool investments
*Execute great test and learn strategies to enable the business to move from a transactional program to a more personalised relationship
*Build and lead a small team to focus the communication across the customer lifecycle
*Help deliver CRM commercial targets by building quarterly and annual plans from detailed forecasts
*Translate the new customer-centric plans into execution schedules by working with our Marketing Data, Analytics and the CRM Operations teams

The role of Head of CRM and Strategy Planning / Head of Customer Engagement / Head of Customer Marketing / Senior CRM Manager / Head of Relationship Marketing / Head of Lifestyle Marketing will require the following experience:

*Expertise in CRM, customer data strategy, data management, content management, personalization, direct marketing, analytics, email and multi-channel operations with a view to implementing world class customer journey's
*An inspirational digital native with a track record of designing and delivering customer-centric change management programs
*A strong view on what content and creative drives a customer-centric CRM program and improves CRM metrics
*Marketing automation and journey based campaign design and execution
*Experience in managing and influencing internal and external stakeholders
*Flexible with excellent time management skills and the ability to multi-task
*Knowledge of best practice and current trends in marketing with a specific focus on CRM/digital

Intelligent People are a specialist Head of CRM recruitment agency