Digital Marketing Executive - Content and Campaign

England, London
£35000 - £37000 per annum
07 Oct 2016
04 Nov 2016
Industry Sector
Contract Type
Work Experience Level
Assistant / Graduate
Agency-side or Client-side
Client Side
I am looking for two digital marketing executives to join the digital marketing team at a specialist automotive company.

The successful candidates will be responsible for managing the web content, developing social media and email campaigns.

Digital Marketing Executive Responsibilities:

  • Develop and execute new email campaigns to target new and existing customers
  • Work with a search agency to manage reporting, acting on recommendations for driving awareness and traffic to the company's website.
  • Develop the social media presence and social media campaigns across Facebook, Twitter, and Instagram to engage customers and build brand awareness.
  • Design and test landing pages for all campaigns
  • Manage suppliers, contracts and budgets for campaign activity
  • Work with content experts to ensure all content is consistent and coherent, maintaining a uniform tone of voice adhering to brand guidelines
  • Plan and execute the editorial content strategy, creating new digital assets including videos and info graphics
  • Manage the day-to-day running of the websites - customer and corporate. Working with the internal and external teams to deliver incremental improvements to the site.

Digital Marketing Executive Skills/Experience

  • Understanding of SEO and PPC
  • Experience delivering projects and digital campaigns
  • Proficient using email campaign tools and HTML
  • Experience working on a CMS platform
  • Some experience using design software like Photoshop/InDesign or similar platforms
  • Strong analytical skills
  • Excellent attention to detail combined with a sense of urgency
  • Good technical understanding of digital technologies

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