EMR

Customer Data Analyst

Recruiter
Location
England, West Sussex, Gatwick
Salary
£30000 - £40000 per annum
Posted
07 Oct 2016
Closes
04 Nov 2016
Ref
1627901
Marketing Disciplines
B2B, Digital / Online Marketing
Industry Sector
Aviation
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Job Role
Data Analyst
I have a great opportunity for a B2B focused Customer Data Analyst to join a global aviation services group.

The successful candidate will be responsible for providing insightful data analysis and reporting and will also be responsible for CRM, including measuring and reporting.

RESPONSIBILITIES

  • Support the customer retention and new customer acquisition systems, ensuring they are more targeted
  • Deliver targeted marketing campaigns through accurate and insightful data analysis and in-depth reporting
  • Drive opt-in/out best practices
  • Use technology to help us understand channel attribution; using tools such as SQL, CRM to apply data driven marketing
  • Implement A/B split / multivariate tests on website to improve conversion

EXPERIENCE / SKILLS REQUIRED

  • Previously worked in a B2B marketing environment
  • Google analytics experience
  • Proven experience of working with marketing automation / campaign management tool
  • Previous Microsoft Dynamics and/or other CRM vendor experience
  • Strong stakeholder management skills

Similar jobs