Carter Murray

Global Media & Digital Director

England, London
£70000 - £75000 per annum + plus benefits
10 Oct 2016
07 Nov 2016
Marketing Disciplines
B2C, Digital / Online Marketing, Planning
Industry Sector
Beauty / Cosmetics
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role

Partnering with both the ecommerce and marketing science teams to define retailer models where we channel the organisations media spend to retailer .com site product pages in exchange for sales conversion collaboration to create an ROI driven, world class data system.

With a media spend of over $600Million, these roles will be instrumental in:

  • Helping to shape commercial negotiations and the operating model of Media
  • Assists with divisional & local media objectives and goals and
  • Consolidates & reports to Global Media VP on performance
  • Partners with internal digital agency Beamly to shape product and performance
  • Ensures media data is rolled up and that activation is being delivered to plan
  • Consolidates spends and data to demonstrate where there is deviation from Global media directions
  • Assisting with agency and partnership management

Beginning with an obsessive focus on consumer needs and behaviors, the team will embody how rapid changes in consumer behaviors, digital experiences and media consumption offer major opportunities in planning and execution for brand creative and growth objectives. Working with brands and agency partners, candidates should have a deep knowledge across all media and marketing channels, be conscious of the wider organization such as trade and retail partners as well as PR, Merchandising and other partners, internal and external.


  • Aggregating digital insights to describe changing consumer journeys to describe how media can help brands outperform in their objectives
  • Cultivating and strengthening relationships by empowering brands to understand and harness the competitive advantages from digital and media
  • Making Digital & Media exciting, relevant and understandable across the business creative consistent narratives that connect to brand objectives
  • Working effectively with Marketing Science, E-Commerce, Beamly and other relevant internal teams
  • Using deep experience across digital, TV, print, out of home, cinema and all other channels to inform global media decision making
  • Able to build strong relationships with internal and external clients based on mutual trust and respect, and a consistently high standard in all client facing activities
  • Analysis & reporting of plans, results into Global Media VP and Growth HQ
  • Manages roll up of media spends via Tuk Tuk - Maintaining accurate picture of budget, media mix and data across all markets and divisions - analyses data with marketing science to identify areas for improvement for the future
  • Management, creation and sharing of best practice across the Coty business - both internal and external best practice
  • Accountable for creating a ROI feedback loop to ensure lessons learned are driving brand education and performance
  • Drives analysis of media plans, results and data to help inform Division strategies
  • Helping to establish global Centre of Excellence in London to drive business performance across the corporation
  • Sets internal client expectations and ensure delivery
  • Day to day management of 1 Media & Digital Analyst

Business Skills:

  • Deep digital skillset across all disciplines, including but not limited to Search (paid and SEO), Programmatic, Video (You Tube, VOD & OLV), Partnerships, Social (paid and natural), e-Commerce, Data & Analytics, Multivariate testing, Remarketing, Content marketing and start-up/new technology e.g. beacons, virtual reality and how each of these relate to building the consumer experience that the brand desires
  • Understanding of Beauty or FMCG businesses, combining all elements of the mix including sales, marketing, media and ecommerce
  • Holistic, Non-Linear Planning ability
  • Understanding of consumer decision journey & the role of each media to address consumer barriers at each stage of the journey
  • Deep understanding of the Paid, Owned & Earned ecosystem and how this relates to brand strategy


  • Digital DNA a must
  • Fluent or native English speaker including exceptional written English
  • Client side experience with a leading player preferable, or agency side if dealing with a major client
  • Data experience essential, planning & buying experience or deep understanding would be beneficial
  • Excellent relationship building ability at all levels
  • Agency management experience desirable
  • In depth knowledge of & ability to work with data reporting/planning systems
  • Ability to work in cross-market media team led from Global Growth Team in London to build media excellence across the business

SR Group is acting as an Employment Agency in relation to this vacancy.

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