eCRM Marketing Executive

Recruiter
Location
Lancashire
Salary
£20,000 - £25,000 plus benefits
Posted
12 Oct 2016
Closes
09 Nov 2016
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

The Company

We are pleased to be partnering with a fast-growing online consumer brand in the Leisure/Travel sector. They are a fun, vibrant business who have won a multitude of awards in the last few years. This role offers excellent long-term career prospects.

The Opportunity

Reporting into the Digital Marketing Manager (DMM), the eCRM Marketing Executive is responsibile for:

  • The end-to-end production process for email campaigns - coordinating with the product team for content and offers, writing copy, email build, testing, sign off and final deployment
  • Working with the DMM to develop segmentation strategies and create campaign selections
  • Working with the DMM to create highly personalised, automated lifecycle marketing campaigns
  • Working with Marketing and Product teams to agree a plan of email campaign content taking in to account customer and trading insights along with opportunities to secure funding from supplier partners
  • Adoption and development of a test and learn strategy to optimise email marketing effectiveness
  • Production of weekly campaign reports

The Person

  • At least a years’ experience working within a successful email marketing function
  • HTML email design skills including responsive design and personalisation
  • Copywriting and proofreading skills
  • Ability to manage multiple priorities and deadlines