Hudson

Online Acquisition Manager

Recruiter
Location
England, Surrey
Salary
Bonus + Benefits
Posted
18 Oct 2016
Closes
15 Nov 2016
Ref
UK750337
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Insurance
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Responsibilities:

  • Delivering the plan through online channels such as PPC, display and affiliates as well as offline channels.
  • Working closely with agencies to achieve shared objectives.
  • Proposition development and creative messaging strategy for the insurance product you are responsible for.
  • Optimise the marketing plan and budget to achieve the maximum ROI.
  • At the forefront of developments in digital marketing and will provide innovative and insightful ways to improve the marketing plan.
  • Integrate with and implement offline marketing such as press, DM & product promotions
  • Own the implementation of regulatory and product changes across all acquisition touch points
  • Ensure that all marketing material adheres to the Financial Promotions regulations

Requirements:

  • Excellent digital skills working across a range of digital platforms. You will be capable of doing the day to day delivery and optimisation as well as managing digital agencies to get the most from them
  • A strong track record of delivering commercially successful, customer focused marketing plans.
  • You will have experience of working in a regulated environment and creating marketing material which adheres to Financial promotions regulations
  • You will be self motivated with the desire to achieve stretch targets, not just delivering to plan
  • Great stakeholder management skills with experience of building a collaborative internal network of stakeholders
  • Experience of people management. Leading and inspiring campaign manger to deliver most from a team

Please note you will receive an automated response advising you that we have received your CV.

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.