Marketing Manager (Property & Construction) - Accountancy Firm
A leading accountancy firm is looking for an experienced marketer to help grow the firm through local and national marketing activities. The Marketing Manager will primarily work on the marketing and business development of the firm's Property & Construction sector. The ideal candidate will feel confident to develop and implement local marketing and business development strategies and will also help contribute to the overall firm wide marketing strategy and be involved in firm wide projects.
This is a broad marketing role and responsibilities will include preparing the annual marketing plans and ensuring compliance with strategic initiatives and, once agreed, monitor implementation and expenditure. You will monitor and report upon client gains and losses, distributing to relevant parties, undertake exit interviews with clients where appropriate and monitor feedback from clients through client satisfaction forms and surveys. You will work with Partners to plan and carry out events including seminars, workshops and social events, identifying appropriate venue, costs, catering and invitations, and liaising with relevant parties as required. In addition, you will be required to attend functions and follow up on feedback. The role holder will be tasked with researching data, cleansing, adding and managing information required for the database and undertaking relevant mail shots, maintaining statistics on marketing activity undertaken, carrying out follow up telemarketing telephone calls and preparing proposals where necessary. The Marketing Manager will review and update marketing material and establish regular contacts with local business links in order to promote the firm and develop marketing opportunities. You will also identify, review and update SEO opportunities across the company website and manage national social media accounts collaboratively with regional marketing teams, utilising tools such as Google Analytics and social media monitoring tools to report back on key metrics. With regard to the firm's brand you will maintain local corporate image and emerging brand culture and promote central initiatives locally, raising awareness through PR and develop joint marketing initiatives with clients.
You will have a Marketing Degree or a CIM qualification combined with a marketing background, with a minimum of three years' experience in marketing within a professional services environment. You will have proven digital marketing experience, including SEO, Google Analytics and social media (LinkedIn & Twitter) and graphic design experience, including InDesign, Photoshop and Illustrator. It is essential that the Marketing Managing possesses excellent influencing and communication skills and the ability to build strong business relationships.
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