CBRE

Marketing Executive

Recruiter
Location
London (Central), London (Greater)
Salary
£Competitive + Benefits
Posted
30 Nov 2016
Closes
30 Dec 2016
Industry Sector
Construction / Property
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Role Purpose:    

The Marketing Executive will assist in the implementation of the go-to-market strategy across the UK and EMEA business. Experience of marketing channels is essential.  Knowledge of implementing innovative, integrated marketing campaigns which add to the value CBRE brings throughout each client journey is important.

Success in this role rests on the ability to manage multiple projects simultaneously by providing excellent stakeholder and account management skills. A desire for learning is important as well as the ambition to provide world class service to the wider Marketing team.
 

Context

CBRE’s go-to-market strategy is to continue to develop an issues/solutions-led approach, as the firm seeks to provide its clients with insight around major issues affecting their businesses and the support to solve them.   Marketing plays a crucial role in this by instigating and managing end-to-end campaigns that start in the media and digital space with brand building around key issues, through to developing relevant and timely content for relationship building in the boardroom which result in generating profitable and sustainable revenue.

Key Responsibilities 

Stakeholder Engagement

  • Understand the positioning for the service lines, becoming a trusted partner able to contribute to the effective implementation of strategic marketing plans
  • Personify excellence in account management skills, ensuring each stakeholder interaction is first class and beyond expectation
  • Demonstrate excellent response skills at all time
  • Execute all tactics efficiently and with an eye for detail and continuous improvement

Marketing Strategy & Planning

  • Support the execution of an UK/EMEA strategic marketing plan from a single marketing and communications plan 
  • Work with the senior Marketing Business Partners  to identify exceptional client outcomes to which marketing content and channel contact points can contribute
  • Project manage marketing campaigns which translate client objectives into marketing tactics
  • Absorb industry knowledge and increase business understanding and the results of previous activity to refine recommendations to the business
  • Ensure all marketing campaigns add value at each stage of the client journey and reinforce CBRE’s brand, sector and service line expertise

Brand

  • Understand  brand  positioning including all visual identity, adherence and consistency, key messaging, creative expression, tone of voice, imagery and other expressions that develop brands and build equity


Digital 

  • Understand  the opportunity afforded by social and digital channels, including web presence, SEO optimised  quality content and client journeys 
  • Integrate digital into all campaigns, working to identify opportunities where digital can replace other tactics

Campaign Management

  • Contribute to the execution of  a commercially focused, value-adding programme of integrated marketing campaigns, working closely with the central Marketing Functions to raise profile and deliver revenue, while presenting a united and efficient marketing service to the business

Implementation

  • Ensure that the implementation of all activity is co-ordinated efficiently and to a consistent standard

Communication – Internal & External

  • Check that internal communications are aligned to Marketing Plans
  • Ensure that  PR activity is aligned to Marketing Plans 
  • Promote the importance and capabilities of the Marketing function to internal clients and stakeholders and act as an ambassador for the function internally and externally

Skills & Competencies

Business

  • Multi-channel marketing experience required
  • High levels of energy and enthusiasm to stimulate creativity, lateral-thinking and positivity in all interactions
  • Real Estate understanding desirable

Personal

  • An impressive team player, excellent Account Executive with a strong ability to implement ideas
  • Commercially aware 
  • Good  motivational skills
  • Process driven with  a commitment to setting an example of best working practice
  • Ability to simultaneously manage multiple projects while remaining flexible and agile
  • Able to act under pressure with grace and a sense of humour
  • Committed to the improvement of diversity throughout the workforce

Qualifications and experience

  • Relevant marketing experience or qualification
  • Proven track record of effective project management

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