Digital Marketing Executive

Location
Dunstable, Bedfordshire
Salary
From £20,000
Posted
07 Dec 2016
Closes
23 Dec 2016
Industry Sector
Fashion, Other Sector
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Essential is a manufacturer of personalised clothing and apparel. We hold the brand license for ‘Crufts’ and ‘The Kennel Club’, for whom we sell a range of clothing & gifts to the consumer, via our website www.CruftsOfficialShop.com.

We are looking for a motivated, creative and digitally native marketer to work closely with our MD, to help grow our ecommerce department. Someone who can think ‘outside the box’ and take a differentiated approach to drive customer engagement, retention and increase loyalty to result in increased revenues and margins.


Marketing Disciplines:

  • Digital / Online Marketing
  • Ecommerce
  • Social Media
  • SEO
  • PPC

Skills required:

  • You will be a proven digital marketer with strong commercial acumen having both web and ecommerce experience.
  • Demonstrable experience across PPC, SEO, eCRM, Social Media, and Customer experience.
  • Minimum 1 year digital marketing experience
  • Google Analytics and WMT experience

Key Responsibilities:

  • Assist with website development and design
  • Identifying issues on the website (and other online platforms) and resolution of same
  • Lead our social media accounts with stunning content that is distinctive to our brand
  • Create and develop content which aligns with the brand
  • Monitor, analyse and report on digital campaigns, customer engagement and other campaigns as required
  • Research new ways to improve or add value to analytics reports.
  • Be able to create, build and develop PPC, SEO, display / social advertising and content campaigns
  • Project management as required
  • Keeping abreast of latest trends in the digital arena

This is only the start – we will be open to any other ideas you have!

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