B2B Marketing Visionary (Marketing Manager)
IKinema are looking for a Marketing Manager to drive our business forward in the global animation software market. We already have a strong reputation and track record of dealing with leaders in the industry. Now we want to spread it further, faster.
We want someone who can truly understand our customers and develop a vision, positioning and a benefits oriented offer that will drive our campaigns.
This person must understand Digital Marketing, but we want more than just a web marketing guy, we want a true marketing visionary who can build our brand. If all you can offer is SEO don’t apply.
Do you have the marketing savvy to help us?
IKinema software animates humans and creatures so they move and interact in the virtual world as they would in the real world. IKinema products are being used in movies, games, training, simulation environments, virtual production, virtual reality. The latest VR games incorporate our software to put the player in the game. We help animation companies deliver a level of reality that is astounding!
Our customers include Microsoft, Dreamworks, SquareEnix, The Foundry, Disney, Warner Bross, Epic, Vicon and many more.
IKinema is based in Farnham in Surrey, we are small, but growing at 50% per annum. This is your opportunity to make a big contribution to one of the rising stars of the animation production industry. IKinema offers a step change in realism over conventional methods and a reduction in cost. We need you to help IKinema make a step change in market reputation and demand pull.
You will report direct to the CEO and work with the existing Marketing, Sales and Technical team to understand the different needs of our the sectors we serve; develop a vision; compelling messages and stories for our target market.
You will build and implement a Digital Marketing Strategy to push this content to leaders and decision makers in the target markets to:
- Increase name recognition and understanding of IKinema benefits
- Drive new sales opportunities to the Web site
- Develop and implement a web presence and SEO strategy to hit out target markets.
- Develop Digital Marketing campaign metrics
Marketing activities will include the full range of activities, from direct emails, SEO, PPC, forums, business social media, tradeshows, White papers, case studies, Webinars, Videos and whatever else works to get to our user base.
To qualify for the job you must meet the following criteria:
- Degree educated
- The ability to think from a customer viewpoint.
- Proven experience in campaigns with measurable results.
- Strong attention to detail and a propensity to action
- A wide range of digital marketing skills
- Experience of marketing technical products in dynamic markets
- (A creative eye with video and web skills would also be desirable.)
To apply, upload your CV below and include in your covering letter a statement in 100 words or less of why an animation company should choose IKinema.