EMR

Digital Marketing Manager

Recruiter
Location
England, London
Salary
£35000 - £40000 per annum
Posted
18 Nov 2016
Closes
16 Dec 2016
Ref
1628069
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Professional Services
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
One of our leading Property clients is currently looking for a Digital Marketing Manager to join their industry-leading Marketing team, to drive the delivery of their engagement strategy across all digital channels

You will also be responsible for defining, planning and executing multiple, integrated digital marketing campaigns to acquire and convert new customers providing detailed insights, reporting and analytics to constantly optimise effectiveness and deliver the maximum ROI

Digital Marketing Manager Key Responsibilites

  • Oversee the day to day management of digital channels (websites, social media, microsites and wider digital presence)
  • Proactively put together campaigns to help drive sales, marketing and digital strategy
  • Manage the delivery of these campaigns from planning to execution - creating all of the campaign assets including written content, rich media and creative
  • Lead the development of the PPC and SEO accounts, and liaise with the respective agencies
  • Create and implement a multi-channel customer targeting plan across web, social, mobile and search

Digital Marketing Manager Experience/Skills

  • Hands-on experience with leading CMS systems (Drupal/Sharepoint etc)
  • Hands-on experience with ESP systems (Dotmailer etc)
  • Strong analytics experience (Google Analytics)
  • Familiarity with CRM systems (Salesforce or Microsoft Dynamics)
  • Experience in SEO/PPC campaign management