Digital Marketing Manager
Our client is within the travel & leisure industry and is looking for a Digital Marketing Manager to join their Digital Marketing team. You will be responsible for directing this specialist team and plan, execute and budget online activity for the B2C channel. This is an exciting role within a great team for a company that has recently gone through a strong period of growth and acquisition.
·Develop and deliver the digital strategy for the brand based on the business and marketing objectives utilising multi channels.
·Work with the development teams to enhance user journey, design and testing usability ensuring consistency with brand and tone of voice
·Working with the Product team to enhance content creation and delivery
·Work with the social media executive to develop and implement the social media strategy
·Develop PPC and digital display strategy
·Lead the creation of compelling product, overseas, social, video marketing elements for the website and supporting channels
·Work with CRM manager to analyse data and provide customer insight
Skills & Experiences required:
·Experience in a transactional, consumer eCommerce digital environment of a multichannel business
·Demonstrable usability, customer journey and customer experience skills
·Demonstrable web development experience from conception to execution
·Superb Google Analytics skills
·Ideally travel or leisure industry experience/agency background
An exciting opportunity for a candidate passionate about this industry to grow their career with a company that prides itself on developing its teams. In return the company offers an attractive package including holiday benefits.
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application.