Content Marketing Manager
A vibrant SaaS technology startup based in Soho is looking for a Content Marketing Manager with exceptional communication skills.
Help craft high-quality content and deliver compelling demand generation campaigns across a variety of channels. A company that has next-generation behavioural insights SaaS solution that allows brands to understand and optimise the online user experience.
- Contributing towards the implementation of the UK marketing strategy
- Accountable for content marketing initiatives to drive traffic, engagement, leads, that lead to new logo acquisition and customer retention.
- Collaborates across functions globally to deliver an effective content marketing strategy (integrated into brand campaigns) and editorial plan to meet the strategic objectives
- Development of editorial governance so content is consistent with our brand voice, style and tone.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
- Contributing to client advocacy through client interviews, case study and use case development
- Contributing to the global PR strategy, creating compelling synopsis and working closely with our PR agencyThe candidate:
- BA/BS or equivalent working experience
- Previous experience (1+ years) of content marketing in a B2B software technology environment extremely advantageous
- Impeccable copywriting skills and experience of delivering compelling content across various formats (e.g reports, blogs, email copy etc)
- Experience of running and managing events
- Ability to analyse and present content and social performance
- Experience with Wordpress, Slideshare, Salesforce, Hubspot (or equivalent marketing automation tool) and major social media channels
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a technology environment and focus on the delivery of results in the form of engagement, leads and sales
Apply for Content Marketing Manager
Already uploaded your CV? Sign in to apply instantly