Online Marketing Executive

Location
England, West Yorkshire, Leeds
Salary
£26000.00 per annum + Benefits
Posted
25 Nov 2016
Closes
23 Dec 2016
Ref
2903826
Marketing Disciplines
Digital / Online Marketing, Campaigns
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Online Marketing Executive
£26,000 + Benefits
Leeds

A leading financial services organisation based on the outskirts of Leeds City centre. Due to increased workload, my client is keen to find an ambitious Online Marketing Executive to join the team. The successful candidate must have hands-on experience building and delivering email campaigns using CRM systems and managing databases to maximise customer engagement.

Responsibilities

  • Build and deliver through email campaigns designed to deliver a ROI using your online marketing experience
  • Develop new and innovate ways to increase open rate, response rate including the development and launch of new processes and formats such as automated campaigns and tailor-made alerts as well as running a/b split tests.
  • Analyse open rates, click rates and sales data - using the data to improve the next campaign and shape ongoing activity, using your marketing knowledge and expertise to improve effectiveness on online marketing activity
  • Provide regular reporting of activity, KPI performance vs. target, and regularly review activity and results.
  • Work and engage with a wide variety of internal and external stakeholders

Personal Profile

  • Email campaign Management experience - customer segmentation, CRM etc.
  • Commercially aware with strong self-motivation and capable of working on multi campaigns at the same time
  • Evidence of working as part of a team and making a contribution towards the objectives of the team
  • Exposure to briefing creatives and managing the production process both offline and online media
  • Good analytical skills and can demonstrate their use within a business environment
  • Direct marketing and online marketing experience is desirable but not essential
  • Good understanding and working knowledge of Social Media

If you are interested in an Online Marketing Executive opportunity and have worked in a full mix marketing position in both an online and offline capacity, please do not hesitate to contact me.

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