Digital Media Manager - Client Side - FILM
The Marketing and Media team within a major Film business is ramping up its digital activity. They are keen to hire a Digital Media Manager to drive and manager all of their digital media activities for the UK marketplace.
This role will initially be hired as a contractor for 12 months (Day rate) however, this role may become a permanent headcount further down the line. If you are looking for a temp to perm opportunity this could be the ideal role for you.
As their Digital Media Manager, It will be your role to ensure that all of their digital campaigns deliver stand out media performance as well as enhancing their overall digital comms strategy.
To be considered for this fantastic role, they are looking for a skilled digital media professional, ideally with agency experience with practical experience in all facets of executing digital media campaigns across multiple channels including Search, Display, Video and Social. The Digital Marketing Manager should also demonstrate a strong background in audience centric, data-driven media (programmatic media) execution with solid local market knowledge of the programmatic ecosystem - including (but not limited to) successful tactics, potential pitfalls, data management and reporting capabilities.
In this role, you will be working closely with Marketing Managers to understand their individual campaign requirements and then drive the digital marketing components of those activities.
You will also manage day to day activities of partner media agencies including; briefing, positioning, budget allocation, evaluation of bid strategies and best practices.
Other responsibilities will include, driving the direction and development of programmatic strategies and programmes. Driving digital media innovation across the business and challenge digital media agency partners to grow key capabilities. You'll act as the strategic point of contact for Programmatic Buying strategy to internal and external stakeholders, Leverage proprietary and 3rd party data and tools for campaign strategy and planning and develop inventory sourcing and partnership strategies to help give them competitor advantage in the marketplace
To be considered for this role you should have/be
? Solid and advanced experience of managing and developing integrated digital media strategies, plans and campaigns
? Proven operator with regard to the planning and execution of campaigns across multiple marketing groups and business units
? Expert knowledge of the digital media landscape and it's cross-channel capabilities
? Strong digital experience across Social, Video, Display, Programmatic, Search and Content marketing
? Able to initiate and drive opportunities independently, while operating in a complex organization, and in an environment that changes quickly
? Knowledge & strategic application of marketing capabilities such as DMPs, DSPs, and other campaign tools
? Outstanding collaboration internally and externally with digital media agencies, media owners and strategic partners