Digital Marketing & Communications Manager - Global Law Firm
A leading international legal practice with a truly global presence requires a digital specialist to join their Marketing Technology team which sits within Marketing, BD & Communications. The Digital Marketing & Communications Manager will be responsible for implementing the strategy and direction of the use of digital marketing and communications at the firm. The job holder will work with the wider marketing technology team in its objective of utilising technology to support the firm's marketing strategy and with the communications team in developing a digital and social-centred approach.
You will be responsible for developing and helping to implement the firm's digital marketing and communications strategy including digital content, platform and social media strategy, to include developing a digital channel strategy which allows content to be the easily and efficiently published across multiple digital channels. Acting as a strategic advisor, you will working with stakeholders across the firm to develop the firm's digital content, platform and social media strategy and assess the firm's digital marketing technology requirements and actively align changes in both product functionality and business needs to identify and scope product enhancements to existing digital capabilities and plan for the next iteration of the firm's public websites, blogs and mobile capability. The Digital Marketing & Communications Manager will also be tasked with the setting of best practice policies for the execution of digital marketing and campaigns across the range of supported channels and driving business change and insight through the innovative use of data and analytics.
The ideal candidate will be an experienced digital marketing expert with a broad understanding of digital communications channels and a mix of marketing, analytical, editorial, relationship management and organisational skills, gained within a large and complex professional services environment, preferably combined with broad sector or agency experience, including experience of both web design and integrated campaign management across a range of digital channels. A highly credible, authoritative and trust inspiring self-starter with outstanding communication and interpersonal skills, the Digital Marketing & Communications Manager will be tenacious and possess the ability to pick up new technologies quickly.
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