EMR

Marketing Automation Manager

Recruiter
Location
England, London, City of London
Salary
£35000 - £40000 per annum
Posted
16 Feb 2017
Closes
16 Mar 2017
Ref
1628371
Industry Sector
Media Publishing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
CRM Manager

A top Media company is currently looking for a Marketing Automation Manager to modify and create the automation of the email marketing and CRM.

The Ideal applicant will have previous experience in marketing automation along with solid experience in email marketing and CRM.

Key Responsibilities

  • Take ownership of the email marketing program globally related to scheduling and data
  • Reduce repetitive email batching
  • This person will be the lead on email, web, marketing automation and CRM
  • Work very closely with the other specialist functions of the marketing team
  • Trail new marketing technology platforms with key business and investor stakeholders
  • Guide teams on delivering segment based contact programs
  • Analyse and report on campaigns
  • Design, implement and then optimise marketing campaigns across all channels

Skills/Experience

  • An ability to work in a team and formulate best marketing communications
  • Experience in marketing automation along with solid experience in email marketing and CRM
  • Proven track record of manipulating data and driving targeted campaigns
  • Increase reach and site traffic experience
  • Demonstrated trackabale ROI for direct sales
  • Improving lead quality