SEO Executive – Connections 

York, North Yorkshire
£19,000 - £25,000 DOE
15 Mar 2017
12 Apr 2017
Industry Sector
Agency, Digital Agency
Contract Type
Work Experience Level
Assistant / Graduate, Executive
Agency-side or Client-side
Agency Side
Job Role
SEO Executive

SEO Executive – Connections 

Overall Purpose:  

With a passion to develop a career in SEO; you will join Webcertain™’s SEO team to help achieve its ambitious growth plans, through delivery excellence and a tailored development programme, resulting in rapid career development to become an expert in your field. 
This role will specialise in one aspect of SEO; actively monitor link profiles of websites and action harmful external inbound links, benchmark client sites against competitors in light of backlink profiles, ensure website’s internal linking is optimised. 
You will also play a pivotal role in developing our in-house tools and insights using Global Central (GC). GC is the technology backbone of Webcertain™ that empowers our people to perform at a higher level in international digital marketing, it removes admin and delivers analytics and know-how in an integrated way. 
Key Responsibilities:  

  • Involved in client meetings to discuss requirements, make tactical recommendations and present findings/results
  • Involved in creation of training materials
  • Backlink profile monitoring and backlink analyses
  • Address low quality linkage, identifying link spam issues
  • Evaluate impact of search engine updates on site performance in light of backlinks,  
  • Internal linking audits and recommendations
  • Ownership of the relevant reports
  • Ensure good working relationships are maintained with all team members and other departments within the company  
  • Support with company marketing materials when required
  • Stay ahead of all developments in the SEO industry

Essential Skills and Qualifications: 

  • Ability to understand our clients’ business and their objectives
  • Proactive and willing to learn with a positive attitude
  • Experience in working with different internal and external stakeholders and managing their expectations
  • Confident speaking with and advising clients
  • Educated to degree level or equivalent
  • An active interest in SEO and digital content
  • Strong analytical and numerical skills
  • Advanced Microsoft Office skills (particularly data manipulation with Excel)
  • Demonstrate the ability to work effectively and efficiently
  • Native–level proficiency in a Webcertain™ Business Language (please see sheet below), in addition to English 

Desirable Skills and Qualifications: 

  • Understand key algorithm updates and SEO implications
  • Keyword research and using Webmaster Tools
  • Foundational understanding of HTML, CSS, Javascript or other programming languages
  • Experience in using backlink monitoring tools such as Majestic SEO/MOZ
  • Excellent understanding of a popular analytics system such as Google Analytics
  • Understanding of web site development techniques, Content Management Systems, server responses, consumer journey and conversion optimisation
  • Active interest in social media

This job description is not restrictive or definitive in any way and should be regarded as a guideline to the duties required, and may be amended in the light of changing circumstances following consultation with the post holder. 

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