Head of PPC / PPC Expert

23 May 2017
20 Jun 2017
Marketing Disciplines
Digital / Online Marketing, PPC
Industry Sector
Agency, Digital Agency
Contract Type
Work Experience Level
Head of, Manager
Agency-side or Client-side
Agency Side
Job Role
Head of PPC

In this role as a Head of PPC / PPC Specialist you will be managing campaigns for key accounts and getting the opportunity to really drive forward the PPC arm of the business. In your day to day life you would:

  • Help develop Paid Search strategies for new and existing clients
  • Provide in depth analysis for client reports as well as Paid Search audits for new clients
  • Account and campaign set up for new clients
  • Maintain multiple client accounts across various industries
  • Regular Adcopy / site link extension split testing
  • Google Merchant Centre management and optimisation
  • Weekly Search Query optimisation
  • Adwords tagging implementation and recommendations
  • Landing page recommendations and insights from a Paid Search perspective
  • Liaising directly with our Google Account manager on new Adwords rollouts
  • Trialling new Adwords beta tests/ rollouts
  • Working alongside the content team to ensure messaging is consistent across the various online channels
  • Liaising with our design team for display and remarketing banner ad creation 

Job Requirements

  • A good knowledge of Google Adwords, Analytics and Merchant Centre (ideally Adwords certified)
  • Working knowledge of Bing Ad Centre (ideally with Bing Ads Editor experience)
  • Solid grasp of Adwords Editor
  • Good knowledge of Social advertising platforms such as Facebook/ Twitter and LinkedIn
  • Experience with Display and Remarketing campaigns, knowing their uses and benefits for clients
  • Use of third party tracking software would be advantageous
  • Experience with call tracking software
  • Basic understanding of SEO/ Social Media
  • Keywords research skills as well as carrying out competitor analysis
  • Numerate and analytical, to help maximise marketing budgets for our clients and help grow their accounts
  • Strong Excel skills as well as experience using Powerpoint
  • Good written skills for ensuring that adcopy is conveying our clients message to their target audience, as well as for reporting back to clients on their account performance on a weekly/monthly basis
  • Excellent communication skills and the ability to work in a dynamic team as well as possessing self-starter skills 

Why us?

You will be joining a fast paced, young company where you can hit the ground running, but have the support of a team with vast experience across a variety of competitive industries.

As well as being in an environment where work doesn’t feel like a job, you’ll also get:

  • Regular team activity days
  • Pub lunches, drinks and takeaways 
  • All the coffee and green tea you can drink
  • Transparency on where the company is going and how that affects you
  • A voice to help direct the future of the company and your own career
  • Personal development in the form of training, idea sharing and attending industry events
  • Time to work on your own personal projects
  • Flexible working hours