Intelligent People Ltd

Director of Growth - Ecommerce Channels

Location
England, London
Salary
£90000 - £120000 per annum + bonus, equity plan and benefits
Posted
06 Oct 2017
Closes
03 Nov 2017
Ref
MAJO0000006937
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Director
Agency-side or Client-side
Client Side
Director of Growth - Ecommerce Channels

Working for an internationally focussed start-up with a real-time, digital logistics proposition the Director of Growth / Ecommerce Director / Online Channel Marketing Director will own the companies online channel sales programme. The role will report to the CEO, and work closely with the board and senior equivalent at core partners, the Director of Growth / Ecommerce Director / Online Channel Marketing Director will develop new channel opportunities and exploit existing ones.

A ruthlessly commercial and ultra-analytical Director of Growth / Ecommerce Director / Online Channel Marketing Director, with soft skills, to define and execute the strategy for driving performance with core partners and working with internal teams with the aim of delivering exponential revenue growth. This will include onboarding new global partners, analysing performance, using data to influence their conversion funnel, copy, positioning, etc to optimise mutual value.

The Director of Growth / Ecommerce Director / Online Channel Marketing Director will be responsible for:
. Delivering revenue targets, through channels and direct to consumer eCommerce/website.
. Define growth objectives across the end-to-end journey utilising merchandising, traffic acquisition, engagement, consideration, conversion, and user retention to drive performance
. Manage senior relationships with commercial teams with core partners to ensure the business is being exposed to the right audience, delivering high volumes of qualified traffic to the website
. Work with, influence and negotiate with partners to improve their conversion funnel, copy, positioning, etc - using data/logic to support proposals and by identifying mutual value.
. Understanding performance drivers for each partner, track key KPI's to ensure the required progress and provide recommendations to help prioritize product and service initiatives, which impact the product roadmap
. Identify trends and customer segmentation (user profiles / conversion by segment / routes) to optimize channel targeting and online sales
. Drive a ruthless focus on conversion of traffic arriving at the website, delivering an effortless UX in line with world class websites
. Drive requirements for data first culture
. Build a team and contribute at board level

The Director of Growth / Ecommerce Director / Online Channel Marketing Director will be:
. A background in leading complex B2B sales in the online retail sector, online payments, consumer financial services, marketplaces, holidays, airline seats, car hire, hotel rooms, etc.
. ideally experience in a senior ecommerce, online sales, digital optimization role
. A highly entrepreneurial, commercial, and analytical leader
. Motivated to grow a young company rapidly, excited to work in a scale-up environment and is excited about new technology transforming an industry
. Demonstrate strong analytical ability, business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
. Extensive experience with optimising digital channels, highly numerate and excellent communication skills
. The ideal candidate will be a 'big picture' strategic thinker who is also hands on detail and results-oriented, highly organised and fully committed to flawless execution

This is a great opportunity for the Director of Growth / Ecommerce Director / Online Channel Marketing Director to join an exciting industry on the verge of significant growth as it joins new core partners and having just received significant funding.

Intelligent People is a specialist Director of Growth recruitment agency.

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