Digital Marketing Executive

Recruiter
Location
Essex
Salary
£26K – £30K
Posted
18 Oct 2017
Closes
15 Nov 2017
Ref
HDLR 2162
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

2162 - Digital Marketing Executive - Essex – Perm - £26K – £30K  

Out client is a growing organisation within the financial sector and is looking for an experience Digital Marketing Executive to create digital marketing campaigns and implement digital marketing plans to support lead acquisition and brand awareness objectives. This will include PR, SEO, PPC, Social, CRM, Affiliate and Email marketing.  

Key Duties

Work with Manager to drive new leads via online channels and demonstration of evidence of ROI.

Manage content on desktop and mobile sites to improve customer experience, customer satisfaction and business value generated.

Maintain and update websites with external agencies. Includes optimisation of web pages, landing pages, conversion strategies and technical requirements.

Ability to interpret research to support content strategies and multichannel user experience journeys.

Measure integrated campaigns to include online such as search, affiliate, email, social media, PPC and SEO.

Report on results and set organisational KPIs and implement within dashboards using Google Analytics or other analytics packages.

Social media planning and management to include blogs, LinkedIn, Twitter and Facebook.

Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data, PPC analytics.

To work with multichannel agencies including Branding, Digital, Display, SEO and PPC.

Experience

Email marketing experience, with the understanding to nurture relationships with new prospects and existing customers, for retention and upsell/cross-sell opportunities and to demonstrate ROI

Creative experience demonstrated across marketing campaigns for new content

Copywriting and brand experience for all channels including web, email marketing and off-line

Experience of using CMS

Understanding of Google Analytics or equivalent

Online digital marketing experience

Experience of online-video

Experience of Wordpress

Social Media Planning

On-line digital marketing experience and some focus on E-Commerce site experience

Skills

CRM and integration across digital platforms

Web layout and browser compatibility issues

Project management skills and ability to deliver on time

Ability to influence, persuade and negotiate

Advanced Microsoft Word and Excel skills

Ability to understand website requirements for both brand and social media integration

Analyse data and metrics and translate insight into actions

Able to excel in a fast-paced dynamic environment

Excellent interpersonal skills, verbal and written communication

Responsible and responsive attitude

Able to meet deadlines, calm and resilient under pressure

Excellent attention to detail

Highly motivated, confident with a positive attitude

Passion for digital and online media

Creative thinker

Organisational skills and ability to multi-task

Qualifications

Degree or equivalent in Marketing, Communication, Advertising or Business qualification

CIM, IDM or equivalent qualification