Marketing Executive (Education)

2178 – Marketing Executive (Education) – London – Temp or Perm – £23-£27K

Our client, a Not-For-Profit organisation in the Higher Education field, is looking for a Marketing Executive.

Job purpose

Job Role

To execute the marketing strategy by supporting the Relationship Marketing Manager in the development and implementation of campaigns to drive new prospects.

To manage the planning of marketing campaigns.

To design and manage the production of business documents, marketing, advertising and communications material for print and web.

To write and proofread copy.

To develop and support processes around the company CRM system.

To track and report on allocated projects and campaigns.

To use analytics to evaluate success and use insight to formulate plans.

To act as a coordinator between marketing and communications and internal clients.

When required, work with agencies to produce a range of collateral.

To support campaigns developed by the Marketing Team.

To monitor and analyse competitor activity and management.

Education and Training

Degree or equivalent in a marketing or design subject

Experience

Experience of managing marketing campaigns

Experience of creating marketing collateral

Experience of writing copy

Experience of managing multiple tasks/projects in a busy environment

Experience of event organisation

Knowledge of B2B and B2C markets

Knowledge of the HE and Professional Bodies market

Knowledge of digital marketing

Understanding of SEO and ability to analyse and interpret statistics

Ability to build relationships at all levels

Excellent administrative skills

Literate in Adobe software packages - InDesign, Illustrator & Photoshop

CRM knowledge/ experience

Knowledge of html

Skills and Abilities

Good interpersonal skills and a team player

Calm, friendly and unflustered

Work accurately with attention to detail

Can-do attitude

Good written and verbal communication skills

Able to use problem–solving skills

Able to work to tight deadlines

Intermediate MS Office Word, Excel and Outlook

Work effectively under pressure

Flexibility to meet changing operational demands

Work collaboratively with internal and external customers

Able to engage with people at a senior management level

Able to manage the performance and development of others in a supervisory capacity

Work without supervision to achieve targets and deadlines