Marketing Manager

7 days left

London (Central), London (Greater)
£40,000 to £60,000
22 Nov 2017
20 Dec 2017
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Marketing Manager

We’re looking for a talented individual to join the  team and lead our Marketing strategy.

You will…

  • Be responsible for the performance and communication of the marketing efforts.
  • Plan and execute online marketing strategy across all channels, setting targets and steering progress to meet them.
  • Possess a Growth Hacking mindset before a ‘traditional’ budget spend one.
  • Define key metrics, help mine the data, identify opportunities and deliver growth.
  • Know your pirate metrics from your vanity metrics, and be capable of identifying the right data across multiple areas.
  • Understand the challenges and opportunities of online retail.
  • Help analyse and segment our existing customer base, improve LTV and attract more users.
  • Understand the brand voice and tone, working with our content and design teams to deliver across campaigns.
  • Be capable of both big-picture thinking and detail.
  • Have proven project management skills.
  • Although you will have a decent budget at your disposal, you will be focussing mostly on ‘Growth Hacking’ your way to success.
  • Working alongside various departments to understand our customers, optimise all aspects of our marketing, deliver innovative campaigns and build solid top-line growth.
  • Regularly report to the Management Team on targets and progress.

Job responsibilities:

  • Google Analytics - in-depth knowledge of Google Analytics and its use to understand:
  • User insights, Marketing campaign performance, Product performance, Website user behaviour, Opportunities for improvements
  • Internal reporting information - use of internal reporting information to analyse performance and identify business opportunities.
  • eCommerce, UX and CRO (conversion optimisation) - constantly look for opportunities to improve the website user-experience journey, site architecture, site speed, performance and identify technical growth opportunities (Refer-a-friend, Offers, Notifications, Data-driven parts of the site) using data insights gathered from GA and our internal reporting tool.
  • SEO - in-depth understanding of the latest SEO best practices, ranking factors (on-page and off-page SEO), Google algorithm updates and continue to drive our SEO rankings higher.
  • Brand Awareness and Direct Response: Have a strong understanding of the balance needed between the two areas to drive growth.
  • Email marketing - good practical knowledge of email marketing, customer segmentation, spam filter triggers, dedicated IP usage and acquisition and retention practices, GDPR best practices.
  • Affiliates - develop strong relationships with relevant affiliate websites to drive sales and generate brand awareness.
  • PPC Marketing - strong use and understanding of AdWords. Manage and optimise: Paid Search Campaigns Shopping Campaigns Remarketing Campaigns Display Campaigns
  • Paid Social Media - use social media channels to drive brand awareness, new customer acquisition and retention and promote products.
  • Offer Calendar - Work alongside our in-house Buying team to determine the most effective dates to run offers and the type of offers that should be utilised. Report on offer performance to inform future offer decisions.
  • Marketing Budget - Find optimised ways to attract and retain customers and increase brand awareness.

You should be:

  • Analytical, ambitious and creative A voracious reader of books, ideas, blogs and industry news (The Google Blog, Search Engine Land, Avinash Kaushik,
  • Think with Google, UX and CRO blogs such as Conversion XL)
  • An energetic self starter with a good sense of humour
  • A great communicator with excellent negotiation skills A people person An innovative thinker
  • An idea machine  - be an ambassador and evangelist Be built with value for money in mind, rather than traditional budget ideas with low ROI (rarely having to trot out the excuse - ‘it was a good brand exercise!’)
  • Prepared to roll up your sleeves and work hard and smart

Requirements: 5+ years experience in a digital marketing role – you live and breathe it Google tools: Google Analytics, Google Tag Manager, AdWords, Google Merchant Centre SEO tools: SEMRush, Moz, Ahrefs, Screaming Frog or similar ESP: MailChimp, Campaign Monitor, Silverpop, or similar Transactional email tools: Mandrill or similar Email testing tools: Litmus or similar Affiliates: Awin, TradeDoubler or similar Other useful skills: Excel (Pivot tables, functions), DataStudio Fluent English


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