Email Marketing Executive
Your new company
My client are a specialist retail brand, going from strength to strength in the UK Market since their inception over 5 years' ago. Developing their own products and retailing through ecommerce sales and also their own/franchise stores, their success is increasing; and so is the workload for their Marketing team. Due to this this increased workload and their continuing growth, the job of Email Marketing Executive is available for their offices between Aldershot and Guildford.
Your new role
As Email Marketing Executive your job is to manage the company's email campaigns and maximise revenue opportunities by targeting their customer database, playing an important role in reaching them through carefully constructed email campaigns. With full end-to-end responsibility, you will build templates as well as creating and proof reading content; analyse email performance, customer engagement levels and conversation rates; and create robust testing programmes using multiple methods (A/B & MVT). From this you will be able to make recommendations and create new engagement strategies based on customer demographics and relevant offers.
What you'll need to succeed
We are looking for analytical, proactive marketers with strong experience in creating and executing email campaigns. You will demonstrate experience in developing & writing email copy; briefing & working with in-house designers; analysing email marketing campaigns & making recommendations for improvement; managing trigger email campaigns throughout the customer life-cycle to maximise sales; both A/B & MVT testing on various email campaigns to establish the most effective; carrying out segmentation of the database and implementing remarketing strategies; and creating and testing new email marketing templates and direct marketing communications. This role requires a specialist with the drive and determination to make email marketing a key revenue-building marketing channel.
What you'll get in return
You will receive a salary of up to £35,000 + standard company benefits. You will work in a fun, vibrant environment at their brand new offices with a pool table and break-out area. They are a forward-thinking organisation that encourage creativity and new ideas, and this is a great opportunity to be involved with an ambitious growing brand.
What you need to do now
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