Product Marketing Manager (Gaming)

2216 - Product Marketing Manager (Gaming) - Reading – 5 months initially – up to £50K

Our client is looking for a Product Marketing Manager with extensive consumer marketing experience to drive regional marketing planning and demand generation.

Work closely with Global Product Marketing Managers and EMEA/US 3rd Party Account Managers as the main point of contact on all aspects of EMEA based publishers marketing plans assets/programs. 

Key Accountabilities

  • Drive the creation and implementation of EMEA GTM’s for Global co-marketing titles across multiple internal teams
  • Approve EMEA media plans and marketing programs for co-marketing titles
  • Create ATL messaging for co-marketing media campaigns and approve submissions for marketing materials and creative executions with branding
  • Create EMEA specific and measurable marketing programs that drive the 3rd Party Business and overall ecosystem with a goal to be used in other regions and or future marketing programs.
  • Drive regular and consistent communication with EMEA based Global Marcom’s, EMEA Category teams and local subsidiary offices on key franchises and co-marketing partnerships
  • Support publishers and local markets on any events for co-marketing titles ie Hardware, software spokespeople, marketing assets etc.


Essential Experience

  • Experience in the Interactive Games Industry combined with experience of working with external partners, developers, and publishers.
  • Proven responsibility for delivering integrated GTM’s in a European Product Marketing role.
  • Working in a team across multiple groups demonstrating strong communications skills and cross group collaboration
  • Extensive experience and understanding of multiple consumer marketing disciplines, including; media planning, social/PR, digital marketing and channel/retail execution
  • Business acumen. Demonstrate an understanding of the key financial drivers within the business
  • Strong proven project management experience
  • Experience with technology products and a true passion for gaming across multiple platforms

Personal Attributes/Interpersonal Skills

  • Ability to collaborate within and across multiple groups
  • Excellent communication skills, including ability to present in front of groups and champion our platforms
  • Strong customer orientation and ability to deliver outstanding customer service
  • Passionate about driving for business success.
  • Ability to negotiate or mediate disagreements competently.
  • The ability to work well under pressure and to deadlines.

 

 

Qualifications

  • Degree in Business and or Marketing related field

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