Niche Recruiter Leading The Way In Community Engagement

Digital jobseekers, this one’s for youMain

The staffing industry is changing.  In fact, it has already changed.  The wide-boys have wondered, the phone-bashers banished.  Now is the age of engagement.  Social recruiting and community-building is here to stay.

Reputation and proof of capability has led to referral and recommendation: in niche markets it’s all about word-of-mouth.  And there is no better example of this than in the the social media/digital marketplace, where tougher client selection policies are being met with candidate shortage.  Talent in this sector does not just walk through the door.  Salt is earned through the ability to attract top-talent, engage with it and nurture.

For recruiters this means a change of internal policy.  Standard recruiting no longer cuts the mustard.

Born is talent and community management.

So it was great to see this headline recently:

“CloudNine Social Media & Digital Talent has added to its team with the recruitment of JJ Miller as Talent & Community Manager.”

CloudNine Media Recruitment was incepted in late 2009 as an extension to the already established CloudNine Recruitment Group brand.   Taking a policy of building reputation through visibility on social media channels, online and offline, and demonstrating expertise in discussion, advice, assignment management and that old ‘random acts of kindness’ vibe, CloudNine has grown steadily, with managing director, Steve Ward, building a personal reputation within the marketplace as a premier thought-leader.

Seeking to take advantage of its increasing reputation within the social media space, the company embarked on identifying someone who could be a focal point for the marketplace and the jobseeker community on social media channels, whilst managing and building the talent portfolio across London and the South East.

Introducing JJ Miller:

JJ millerJJ spent her early career in recruitment, before a hit-and-run accident tipped her life upside down.  Internal injuries from the impact meant a number of years of rehabilitation to restore an ordinary lifestyle.  In 2009 JJ began writing a blog called This Little Lady Went To London, a personal account about life and places in London, largely for the female reader.  She promoted the blog though social media channels – particularly Twitter – and people began to read it.  Two years on, TLLWTL is a source of great reviews of fantastic venues, restaurants and bars, and a hub of London content with a number of bloggers & reviewers contributing. In the first six months of 2011 it has received 2.5 million hits.

JJ knows how to groom a great network and get them together – contributing and organising London tweet-ups for Women in Media, and PR/Journalists, and fans of the site.

All this points to a company entirely engaged with its community.  For social media & digital jobseekers looking for a more contemporary recruitment service in this brave new world, this can only be a good thing.


If you are looking for a job in social media, digital or or PR why not contact JJ today at



Simon Lewis | Editor | Only Marketing Jobs

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