Senior European SEO & Content Marketing Manager

Senior European SEO & Content Marketing Manager, c. to £85k, Central London, Online Brand

My client is one of the top eCommerce brands in the UK and been established for over 10 years. They are a household name in the travel sector and purely led by their website. Due to a recent European acquisition their market has dramatically expanded and are looking to hire a talented SEO & Content Marketing expert to the team in Central London.

Working within the Digital Marketing department, as Senior SEO & Content Marketing Manager you will be tasked with developing the strategy to implement a world class SEO initiative to drive traffic, sales and new customers via their website and mobile app/web.

Responsibilities;
- Own the Content Marketing strategy across the business, partnering with Brand to ensure all content produced is aligned with tone of voice, key messages and SEO optimised
- Manage SEO roadmap across technical SEO, onsite optimization, content creation and link building, run regular audits and performance reviews
- Develop KPIs to monitor content performance and understand which initiatives drive sales and new customers, e.g. visibility, indexing, ranking
- Ensure technical and onsite SEO roadmap is delivered through web development teams, working closely with product to ensure resource allocation
- Set up content creation process that fits in with the brand proposition and wider content marketing strategy
- Keep up to date with SEO tools, web technology and Google's and other search engines algorithm and how they affect SEO
- Build a high performing team of SEO Analytics and Content, responsible for building social and shareable assets for our key international markets which resonate with target market


Skills;
- Strong background in SEO across site audits, technical SEO, onsite optimization, content creation and link building, web and mobile (web and app)
- Proven track record of managing SEO and Content for a large consumer facing brand and results of what SEO initiatives contributed to the business
- Proficient user of SEO tools, e.g. Google Webmaster Tools, Brightedge, Searchmetrics or equivalent and technical expertise to implement SEO requirements
- Background of planning and delivering international / European SEO and content campaigns
- Strong understanding of international / European SEO and key ranking factors such as TLDs / URL structure / hreflang etc

Based in Central London you will receive a competitive basic along with other great benefits such as 25 days holiday, life assurance, pension contributions, medical & dental insurance.

Keen to learn more? Then don't delay and apply to this ad now. Alternatively contact Alex Marriner, Practice Manager - Digital Marketing (Search & Performance) at Bloc Digital on or call 01202 203 301 for a confidential discussion.

Senior European SEO & Content Marketing Manager, c. to £85k, Central London, Online Brand

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