Success Digital


Up to £35,000
14 Nov 2016
12 Dec 2016
Marketing Disciplines
Digital / Online Marketing, SEO
Industry Sector
Digital / Online, Retail
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
SEO Executive

You will be responsible for the organic performance for the Japanese market. This will include a wide range of tasks and responsibilities to ensure the organic search target for Japan is met within digital marketing department. The role will cover all the hands-on work you would expect in an SEO role; on-page optimisation, competitor audits, tech recommendations, influencer outreach and content creation. Besides that you will be the primary point of contact for a supporting agency based in Japan and have control over your allocated budget within the region, allowing you to make positive strategic decisions.

Working for an international fashion website that stocks designer clothing from around the world.

Role Responsibilities:

  • Create and regularly update a keyword strategy looking at all important areas of the business
  • Use tools to identify which pages present the most opportunity based on revenue and search data, optimising accordingly
  • Create meta data and on-page tags for required pages in Japanese
  • Use an internal CMS to upload and update pages with content and SEO tags
  • Monitor the organic performance of the Japanese site using analytics tools and generate monthly reports explaining results
  • Identify competitors in the Japanese market and monitor their SEO efforts, incorporating learnings into your own strategy
  • Act as the primary contact for SEO agency in Japan ensuring all work is delivered on time as per specific project plans
  • Build strategic roadmaps for Japan pushing organic search growth to meet targets
  • Hold regular updates with the Tokyo office sharing your plans and explaining results
  • Flag technical issues as quickly as possible using a ticketing system, limited errors and downtime
  • Working alongside social media and PR teams in Japan understanding where collaborations and opportunity may be found
  • To help think of creative campaign ideas for the SEO team that can then be utilised to help build link and increase organic performance
  • Generate outreach and link building event ideas as a way to build relationships with influencers and KOLs
  •  Implement regular tests and present back to the digital marketing team your findings on a monthly basis

Person specification:

  • Intermediate understanding of Search Engine optimisation (SEO)
  • Good understanding of on-page SEO techniques
  • Knowledge of ranking factors in Google and Yahoo JP organic search
  • Excellent communication skills
  • Excellent Excel, Word and PowerPoint skills
  • An ability to work to a brief with clear deadlines but also to work independently
  • A good understanding of the wider fashion industry, including knowledge of fashion ecommerce sites, blogs and fashion magazines in Japan
  • Good understanding of Google Analytics and SEO reporting
  • Has previously worked with some of these SEO tools; Screaming Frog, Botify, BrightEdge, Advanced Web Rankings, Search Metrics, Moz and Google Analytics
  • Degree related to creative subject or digital marketing
  • Someone that runs their own blog/website
  • Knowledge of the fashion industry
  • More than 1+ years SEO experience working in-house or at an agency

Benefits and Salary:

  • Paying up to 35K
  • Holiday Days – 24 Days and your birthday off too
  • Staff Discount up to 40%
  • Discretionary Bonus - 5% bonus (performance based bonus paid twice yearly (2.5 + 2.5) when personal objectives are met) Company bonus £300 (Paid Quarterly if UK hits its targets.)

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