Head of Strategy - Digital agency central Liverpool

England, Merseyside, Liverpool
£25000.00 - £35000.00 per annum + Excellent benefits package
01 Dec 2016
15 Dec 2016
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Agency, Digital Agency
Contract Type
Work Experience Level
Head of
Agency-side or Client-side
Agency Side
As the Head of Strategy reporting directly into the MD of this boutique, Liverpool based Digital Agency, you will be responsible for Strategy & Planning including:

You will work closely with the MD and Senior Leadership Team to provide business-driven counsel to clients at the brand, digital and social level within the context of the strategy discipline. You will ultimately be responsible for developing and executing digital & social media strategies to drive awareness, engagement, and traffic that align with overarching brand strategies.


- You will design measurement, targeting, testing and optimisation mechanisms to evaluate and drive the success of campaigns
- Help populate digital/social customer profiles and personas; identify unmet needs, hypothesise key customer problems/digital solutions
- Participate in client workshops, presentations, and other working sessions as required
- Develop accurate and insightful conclusions from research data to construct well-informed digital and social creative briefs and valuable direction to the client
- Develop digital, mobile, e-commerce & social marketing strategies that deliver on clients' KPIs and business objectives
- Define impactful content strategies for client's digital channels
- Collaborate effectively with colleagues from a range of disciplines including Strategy, Media, Creative, & Account Management
- Monitor trends in content marketing and digital and social media
- Educate and support client and internal teams on social and marketing channel value, best practices and ongoing evolution implications
- Lead the client with a vision for how social media should evolve
- Create clear, compelling content for client presentations, POVs, and other deliverables


- 3-5 years of experience in digital or social strategy
- A proven track record in developing digital, mobile, website, e-commerce and social strategic plans that benefit the client
- Expertise in Social Media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Vine, LinkedIn, etc.) and how each platform is used by marketers
- Demonstrated understanding of paid, earned and owned media integration
- Experience participating from a strategic perspective through a website development
- The ability to strategise an engaging social/digital experience, utilising multiple platforms to deliver and engage a compelling brand story
- Experience developing digital creative briefs, business requirements, and strategic frameworks for digital engagements
- Research/analysis skills including online listening, competitive/marketplace auditing, trend analyses
- Passion for and knowledge of current and emerging technologies
- Entrepreneurial spirit and instinct for creative problem-solving
- Confident and compelling communicator, presenter and writer
- The ability to make complex subjects understandable

This is a fantastic opportunity to join an agency with huge ambition and help them reach their goals.

Please register your latest CV and I'll be in touch to discuss.

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