Women’s Football Marketing Manager

Nyon, Switzerland
16 Feb 2017
16 Mar 2017
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Job information

Division / Unit: Marketing / Marketing Activities & Sponsorship

Contract type: Permanent

Start date: 01.03.2017

Location: Nyon



The role of the Women’s Football Marketing Manager is to lead the development and implementation of a five-year marketing strategy to make football the number one women’s sport across Europe and to drive the advocacy and sharing of the campaign ‘Together #WePlayStrong’, creating and maintaining a movement among women that will transform the image of women’s football.


  • Supporting the Senior Marketing Manager in the development of a brand strategy for UEFA women’s football;
  • Leading the implementation of the women’s football brand strategy by internal and external stakeholders;
  • Working with research and insights into key market metrics (e.g. viewership, broadcast compliance and sponsor take-up) to develop consumer insights for UEFA that can be used to devise effective activities;
  • Driving and overseeing the development and implementation of competition-specific promotional plans and the ‘Together #WePlayStrong’ campaign, according to the objectives set in UEFA’s marketing plans;
  • Providing strong advocacy of all UEFA women’s football marketing activities both internally (developing strong relationships with all divisions) and externally (e.g. through agency partners, broadcasters, sponsors and national associations);
  • Driving the development and advocacy of marketing plans for women’s football across Europe;
  • Supporting the development and sharing of marketing activities across the 55 UEFA member associations;
  • Providing strong, contextualised, data-based recommendations and reports for senior management, explaining ‘what, why and how’;
  • Managing key agency partners and UEFA’s women’s football marketing budget;
  • Collaborate with key sponsor partners to help maximise promotional plans.


​Experience required:

  • more than 7 years / Experienced marketing professional, with experience across core marketing disciplines
  • from 4 to 6 years / Experienced leader with a proven ability to lead multiple external agencies, internal stakeholders and direct reports
  • from 4 to 6 years / Experience in digital marketing, with a focus on customer relationship management and social media
  • from 1 to 3 years / Experience working in women’s sport would be an asset Education: - Masters in Marketing - Other Further education in digital marketing


  • Masters in Marketing
  • Other Further education in digital marketing


  • English / Proficient

Additional requirements:

  • Excellent organisational skills and attention to detail
  • Ability to multitask in a busy, high-stress work environment
  • Highly collaborative and able to work with both internal and external partners
  • An interest in women’s sport in general and football in particular - MS Office / Advanced