Our client is a leading global payments company looking for an enthusiastic and experienced Marketing Specialist.
THE ROLE OF PRINCIPAL MARKETING SPECIALIST:
Develop and execute innovative, robust, integrated multi-channel (digital, social, email, events, print) marketing campaigns and relevant content to grow the sales pipeline and deliver revenue by understanding the marketing waterfall and sales funnel process.
Identify, plan and execute well thought-out marketing campaigns across various marketing channels including webinars, email, website, social and third-party publications, partners and industry associations.
Work with internal marketing teams and external agencies to develop market-leading marketing content, campaign and sales enablement assets.
Identify, track and analyse key marketing KPIs, including marketing sourced, marketing attribution to pipeline, revenue, average selling price, and time to close and experience testing for pre-launch evaluations.
Plan and execute key industry events and trade shows with the objective to continuously position the brand as an industry thought leader and drive leads to the sales pipeline.
THE IDEAL CANDIDATE FOR THE ROLE OF MARKETING SPECIALIST:
Strong writing and presentation skills
Excellent communication skills for collaboration
Highly organised with an ability to juggle several projects and tasks at same time, self-motivated and capable of working autonomously in a fast-paced environment
Analytical and always looking at insight that will drive and improve performance
Positive can-do attitude and outlook, a solution seeker