Account Director

Leeds, West Yorkshire
£39-45 + good benefits
24 Jul 2017
21 Aug 2017
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role
Account Manager

                                           Account Director

The Agency is an award-winning retail and shopper marketing agency, helping brands and retailers sell more by influencing shoppers' behaviours.  They work with some of the world's biggest brands and retailers, helping them to build meaningful connections with consumers and shoppers to improve their sales. By creating ideas that work in the real world,  they can deliver activity that really makes a commercial difference.

To be considered for this role it is essential that you have experience in managing clients within the Drinks Industry.


To lead, manage and profitably grow your client account(s) also extending your client base through the identification and development of new business opportunities


Key responsibilities include:

  1. Client Service
  2. Finance and Profit
  3. Account/Business Development
  4. People Management

Overview: To ensure the smooth running of daily operations across the account(s) to ensure total client retention and the consistent delivery of high-quality work

·        To develop specific account plans for each individual account you take a lead on, including a detailed contact strategy and growth plan

·        To take responsibility for the efficient execution of day to day creative output, client handling and financial management for your accounts

·        To demonstrate a solid understanding of Brand Activation/Shopper Marketing/Advertising to the account team, and drive best practice and innovative thinking across these areas

·        To ensure that engagement documents are agreed for all client instructions

·        To share your knowledge and develop client awareness with your team and/or the wider business through the use of internal meetings or any other appropriate forum

·        To obtain quality feedback from clients and ensure this is communicated to team members, in a constructive and action-orientated manner where necessary

·        To ensure the accuracy of  client and instruction records through the use of the relevant system/process and ensure the team follow your example

·        To work with key stakeholders within the business to ensure 100% compliance with all procedures and other legislative or regulatory requirements

Overview: To proactively manage all financial aspects of your client account(s) to meet pre-agreed targets and to operate within budget.

·        To oversee and manage the successful delivery of your agreed target fee income

·        To review and monitor your team’s chargeable hours of work against agreed fees to ensure the appropriate gross margin is achieved

·        To secure additional revenue, cross selling and identifying opportunities to further develop the account

·        Report weekly to your GAD/Director of Client Service on all commercial elements of your account and job bags

·        To proactively manage debt collection, including meeting your debt collection targets

·        To ensure accurate and efficient billing, ensuring that information is correct to assist prompt payment by client

·        To ensure accurate and up-to-date timesheets submitted to Finance on at least a weekly basis

·        To ensure that all expenditure is within agreed budgets

·        To ensure that any new instructions achieve the required gross margin target

·        To maintain accurate fee forecasting and delivery, and to review project content and cost of delivery where necessary to ensure profitability targets are consistently achieved

·        To ensure robust procurement processes are in place and operating effectively, seeking advice or support from your GAD/ Director of Client Services where appropriate

3.3                 Account/Business Development

Overview: To identify and develop appropriate business development opportunities within your existing account(s) and scope of responsibility

·        To build relationships with your client contacts and utilise them to identify and influence new contacts and opportunities for growth

·        To identify a list of potential clients for client targeting and agree your role and responsibilities in this regard with your GAD/Director of Client Service

·        To identify and where appropriate attend networking opportunities to achieve potential leads to securing new business

·        To liaise with digital and insight teams to offer a broader range of services to your client(s)


3.4                 People Management

Overview: To provide effective leadership and direction to your team to ensure client satisfaction, account growth and development opportunities for your people

·        To ensure your direct reports each have agreed objectives and development plans for the financial year complete with measurable and meaningful timescales

·        To encourage the team to make decisions and tackle problems in a calm logical, constructive manner to deliver the most relevant, feasible and cost effective solution

·        To share client information, knowledge and key business information with relevant team members to support their ongoing development

·        To hold at least two formal performance appraisal meetings per year and to support the process by completing supporting paperwork as a point of reference

·        To provide support to your team by offering constructive guidance and advice, and where possible acting as a mentor through training programmes (for example the IPM Diploma)

·        To ensure all potential professional indemnity claims, H&S incidents, people matters and customer complaints are recorded and resolved at the appropriate level, taking advice and guidance from the appropriate people within the business where necessary

·        To provide team de-briefs and feedback to team members to promote continuous improvement

·        To understand all departments within the business and approach others for expert advice and opinion when needed

·        To take a proactive role in the recruitment of team members, working with other key stakeholders in the business (for example, the HR Manager and Director of Client Service


4.0                 Generic Role Requirements


·        To maintain your personal and professional development to meet the changing demands of the role and to participate in appropriate training activities

·        To undertake other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this job

·        To carry out responsibilities with due regard to the agency’s general operating policies, commensurate with the post and/or as detailed in the Company Handbooks, including those contained within the Staff Handbook and Health and Safety Manual

·        To have, at all times, professional courtesy and respect for all management, employees, customers and suppliers of the agency

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