Digital Marketing Manager

Location
London
Salary
£45000 - £50000 per annum, Benefits: 8% Bonus
Posted
05 Dec 2017
Closes
19 Dec 2017
Ref
JM116
Contact
Jack Martin
Marketing Disciplines
B2C, Digital / Online Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
This well loved consumer electronics brand is looking for an experienced digital marketing manager to oversee their digital marketing activities.

Duties of the Digital Marketing Manager
  • Understand the consumer journey, our digital performance and sales using analytics
  • Implement always on digital campaigns across; search, affiliates, social, web content, programmatic, email, influencers and live streams
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Working with the IT and platforms team to optimise site performance, design and digital merchandising to drive website sales and optimize user experience
  • Launch and manage a mobile app to drive consumer engagement and repeat purchases
  • Manage and optimise our CRM across all divisions
  • Own website sales targets for specific divisions.
  • Collaborate with agencies and other vendor partners to launch campaigns on time and on budget
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
The ideal digital marketing manager will come from a similar industry and be passionate about driving sales through digital. Previous experience using Hubspot would be an advantage as would Google Analytics.

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