Social Media Community Manager

2244/2245 - Social Media Community Manager – Reading – 3 months initially - up to £26,500 pro rata.

The Social Media Manager is a key component within our clients social media strategy. This role will serve as the voice of their brands to their customers throughout their owned social channels, as well as off owned. This role is responsible for strengthening Technical Audience relationships online through driving customer engagement to nurture new and existing customers - moving them from awareness through to leads, advocacy and retention.

Day to day the role will work in partnership with peer community managers, social media marketing managers, product teams and other groups to define and execute a strong social media programme to drive maximum impact and results.

The Social Media Community Manager will focus on 4 areas:
Strong social media channel management – leading with creation and curation of innovative content to grow the audience base and exceed engagement levels, responding to and helping our customers

Driving the voice of the brand off owned channels – building ecosystem and influencer contacts, whilst ensuring brand guidelines and commercial narratives are adhered to

Leverage social media listening to inform content and engagement strategy in line with business priorities

Evaluation - analysing performance, translating data into recommendations and optimising plans, reporting on the effectiveness of campaigns to maximise results

Key Accountabilities, Tasks and Activities

  • Manage an active presence on all assigned social channels, including listening, posting & responding to our commercial (B2B) customers / users / prospects
  • Owning Social Media activity calendar for each of our commercial audiences (planning, ideation, execution & reporting)
  • Create micro content, as well as suggest/plan key social campaign content
  • Attending key industry events and leading the social planning to extend the reach & impact beyond face-to-face interactions
  • Ongoing social listening & outreach processes (e.g. identify & engage beyond our assets)
  • Participate in subsidiary editorial governance meetings and take a lead on agreed area for the group
  • Work with the social media analyst on tracking, reporting, analysis & insight generation for Social Media
  • Be an expert on Social Technology tools (e.g. Opal, Sprinklr)
  • Identifying wider ecosystem (partners, influencers, industry groups) and manage as part of an outreach program
  • Provide ongoing competitive benchmarking, best practices and innovation ideas to team

Deliverables and KPIs examples:
Grow the size of our “Owned” digital audiences (Fans / Followers / Opt-ins / Influencers)
Grow engagement and increase volume of conversations/dialogue with our digital audiences (Interactions & Earned Media Value)
Increase value of digital audience to brand

Desired skills
Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIn / YouTube)
Background & knowledge in Enterprise commercial and/or Public sector
Has demonstrated high level of collaboration across multiple stakeholder groups
Understand how to create brand appropriate voice (non-corporate) which can build authentic, relevant, interactive B2B relationships in social media
Excellent oral and written communication skills
Strong analytical skills
Energetic self-starter, with bias for action and ability to adapt to changing priorities.
Experience with brand-based marketing (ideally Brand Management or agency)
Commercial communication planning & execution

Preference will be given to candidates who:
Currently publish a personal blog or other form of digital content on consistent basis
Demonstrated connection with our primary audience
Experience with relevant technology & reporting tools (e.g. Opal, Sprinklr)

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