Brandgaard Recruitment

Marketing Manager (Events, Digital, Online, Offline, PR, Comms) West London

London (West), London (Greater)
£38000-£44000 + benefits
29 May 2018
26 Jun 2018
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Marketing Manager (Events, Digital, Online, Offline, PR, Comms) West London £45k

This is an excellent chance to join a FTSE 100 company and market leading media business. They have a really exciting new vacancy for a creative and enthusiastic Marketing manager to join a Market leading travel event portfolio held in multple locations across the globe.

We are looking for a strategic, results-orientated and commercially driven marketer who can also execute content led strategies. Ideal candidates must be passionate marketers with a love for storytelling and planning and delivering multi-channel marketing campaigns. You must be able to combine a strategic and analytical mind with the ability to execute.

The ideal candidate will be good with people and at building relationships - a key part of the role will be working closely with the Head of Sales and Event Managers, also managing a team of 4 in executing campaigns on time and in budget to drive engagement, retention, leads and positive customer behaviour, to deliver show sales, revenues and attendance.

International travel also forms part of the role.

Key responsibilities:

  • Develop integrated, customer segmented marketing strategies and plans
  • Outline customer journey for segment and ensure all communications complement the journey
  • Maintain the high attendee satisfaction levels across the portfolio
  • Overall responsibility for ensuring the execution of the marketing plan
  • Ensure the brand continues to lead in the industry and focus on brand development, including developing the brand and event creative
  • Manage external PR agency and ensure the PR and Media strategy is in line with the marketing strategy
  • Focus on improving marketing effectiveness, delivering efficiencies by working across portfolio and embedding best practice
  • Ongoing analysis of campaign results and subsequent changes needed to the plan
  • Be responsible for collecting consumer insight & recommending research gaps to understand customer or market needs to build stronger brand experience and value proposition
  • Work with central marketing insight team to evaluate customer research, market conditions, and competitor data to produce effective and engaging marketing strategies. Identify gaps and new market sectors to develop
  • Identify attendee and exhibitor motivators and develop programs to improve retention and customer experience
  • Manage marketing budget for nominated events, ensuring that Marketing Team deliver on budget and ensuring all costs are tracked
  • Direct line management of 1 x Senior Marketing Executive, 2 x Marketing Executives & 1 x Marketing Coordinator

Ideal candidate profile:

  • An insights driven, flexible and enthusiastic Marketing professional with a minimum of 5 years marketing experience
  • Commercially focused with an understanding of how marketing can positively impact financial performance
  • A passion for the events industry
  • A multi-tasker, with an enthusiasm to work across multiple shows to communicate with one voice to segmented customer types
  • A strategic thinker, who evaluates effort vs. reward in relation to commercial goals
  • Experience of managing teams - providing, direction, coaching and inspiring our teams to be the best they can be
  • A team player with a proven ability to work in a matrix structure environment, managing multiple stakeholders and priorities simultaneously
  • A willingness to travel and work in a global team of professionals building effective relationships with cultural sensitivity
  • Experience in using digital marketing as part of the overall marketing mix - experience of marketing automation / Eloqua an advantage
  • Creativity and initiative in a Marketing environment
  • Experience of marketing events to deliver attendance and revenue
  • Market vision and the ability to quickly acquire detailed knowledge of the global meetings and events industry
  • Ability to manage budgets, carry out analysis and work closely with suppliers
  • Excellent time management skills with the ability to meet deadlines and juggle priorities

If this exciting marketing job interests you please send a CV to Ross Brander at Brandgaard Recruitment

Similar jobs

Similar jobs