Marketing Executive- Automation (Crawley or Bracknell or Netherlands)
Westcon-Comstor are recruiting for a Marketing Automation Specialist to join our EMEA Digital Marketing team. The role can be based in Crawley or Bracknell in UK or Netherlands. The role of the Marketing Automation Specialist is to support the management and execution of our EMEA marketing campaigns through our marketing automation platform Pardot and CRM. EMEA marketing campaigns support our strategic vendor programmes and business initiatives within the IT Channel.
You will be working as part of the EMEA digital marketing team and you will focus on the successful management of campaigns which drive customer engagement, enablement and demand. Acting as a central co-ordination point in the management, communication and execution of campaigns, the Marketing Automation Specialist will be the gatekeeper to the digital marketing team, providing traffic and project management support for campaigns.
The role will also be required to support the development and adoption of advanced Pardot capabilities, lead management and our forthcoming integration with our CRM platform and will be responsibility for GDPR as it pertains to marketing at Westcon-Comstor.
This role could also be based in Germany or Benelux. Fluent, business English at a written and spoken level is mandatory. You will work as part of a geographically disperse team.
You will plan and drive value-based and measurable vendor marketing programmes and campaigns which will be executed to our channel partners through our local field teams. You will have a passion for innovative and results-based marketing with a strong programmatic approach in order to drive high quality, consistent marketing programmes across the region. Experience across the full marketing mix is a must. You will set up automated campaigns to support marketing and campaign objectives – including dynamic fields, workflows, templates (knowledge of HTML and CSS is required), opt-ins, preferences, A/B testing and consent. A good knowledge of GDPR is required.
To be successful in this role we are looking for:
-Proven hands-on experience with Pardot and/or other emarketing/marketing automation platforms such as Marketo, Hubspot
-Good experience with CRM software like Salesforce and integration with a marketing automation platform is essential.
-Ideally, you would have gained strong Email marketing and campaign management background – design, implementation and reporting. You need to be data driven and have advanced Excel skills. The ability to build insights from analysis of data is essential.
-A strong project management experience with the ability to manage challenging time-scales and anticipate issues would be preferable.
Join a growing global business
Westcon-Comstor is a leading name in IT distribution with US$4.35 billion in global revenues. Our job is to link technology vendors to our distribution partners who resell software and solutions to business and other customers.
This is an exciting time to join our expanding UK and Ireland operation, which serves the EMEA region. We have ambitious plans and huge future potential – you will be ideally placed to grow your career in a dynamic yet supportive culture.
If you are interested in this opportunity, please apply by sending a detailed CV.
Due to the high volume of applications we will be unable to respond to each applicant. If you have not heard from us within three weeks of the closing date, please assume that your application has been unsuccessful.