eCommerce Transformation Lead
Are you an eCommerce transformation guru with a real love of consumer journeys? Are you interested in working on a large-scale programme to help delivery a tight, streamlined sales funnel?
You are a highly experience change agent with a really strong background in ecommerce and retail. You will have experience in transforming sales funnels and matrixed teams to achieve the best results. You will also need:
- Demonstrable programme delivery experience of taking accountability for profitable growth of revenue and conversion across all digital channels;
- Solid understanding and knowledge of helping to create and prioritise .com product roadmaps, with active and strong stakeholder management expertise;
- Have the ability to drive overall .com implementation strategies for new group propositions and lines with a focus on delivering delightful digital customer journeys and experiences;
- Bring proven leadership skills to run teams developing and delivering ecommerce solutions, digital marketing and analytics, including 3rd party agencies;
- Drive competitive analysis and customer insights for group .com business;
About the role
This is a huge programme and pivotal to the business. You will be working closely with both IT and marketing to ensure a smooth transition. This role is not about performance, but about plugging leaks in the sales funnel and making the group site a streaminlined high perofming ecommerce retail platform.
- Oversee the creation and development of the day to day operations of the group .com business;
- Drive future growth of the .com businesses;
- Provide deep retail eCommerce experience into group and deploy strong knowledge of digital marketing strategies and tactics;
- Identify and leverage emerging trends and best practices to drive innovation and growth; and
- Provide entrepreneurial drive and strong leadership experience to drive change across group .com businesses.
About the client
A hugely exciting business with big plans for consumer insurance. They have a very clear ambition to transform how their customers shop with them. You will get to work with an exceptional marketing director and alongside an outsstanding performance marketer.