Senior CRM Executive

Premier Group
£28k - 32k per year + Bonus
12 Jun 2018
10 Jul 2018
Courtney Bell
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
CRM Executive

Senior CRM Executive

Salary - £32k plus bonus

Location - Central London 


What’s it about?

This Marketing and Analytics company are looking for a Senior CRM Executive to join their growing team. You’ll be responsible for implementing campaigns that deliver high levels of engagement for their key clients.

Reporting to the Head of Outbound Channels, you will be involved in the end to end design, implementation, execution and evolution of multi-channel campaign activity. The main focus of the role will be on program and campaign set up and build in their CRM platform across digital channels; email, push, SMS.

HTML proficiency and an understanding of core email challenges, such as renderability and deliverability are a must.

This role would be a good next step for someone proficient in email campaign deployment to get more exposure to strategy, analysis and mobile channels; as well as building client-facing skills.

What will you be doing?

  • End to End design, implementation and execution of campaigns
  • Building and testing of HTML templates
  • Designing campaign schedule and test plan in collaboration with the client and creative agency
  • Querying database to construct suitable segmentation and creation of targeting files for campaign deployment
  • Monthly Program and Campaign Reporting
  • Implement and management of Control Cells
  • Consult with client on campaign design, ensuring marketing - as well as technical - best practice is adhered to
  • Automating recurring campaigns, providing regular reporting of campaign results to the clients
  • Demonstrate pro-active and continuous improvement in all campaigns and processes
  • Maintain documentation of campaign designs, solutions, processes and procedures
  • Share best practice and support knowledge with similar teams across Nectar’s global network, including offshore contractors
  • Represent the company at conferences and seminars

What would they like you to have?

  • A keen interest in digital marketing is essential, and previous experience in working in a fast-paced digital marketing/agency environment would also prove useful
  • Experience in querying databases with SQL
  • Confident, personable manner to be a lead interface with the client
  • Strong HTML skills, with experience of email or web design and development
  • Strong understanding of the principles of campaign management and measurement
  • Competent Photoshop ability
  • Knowledge of the principles of direct and email marketing
  • Knowledge of the principles of databases and data warehouses
  • A willingness to learn, work well under pressure, with the ability to manage multiple projects simultaneously
  • Exceptional written and verbal communication skills
  • Excellent interpersonal & team working skills
  • A strong work ethic, detail oriented and process driven, with superior attention to detail is absolutely essential
  • Accomplished user of IBM Marketing Solutions (UNICA) and IBM Marketing Cloud (Silverpop), or equivalents

You will be working alongside a fantastic team and showing strong leadership and direction to ensure the smooth running of projects.

If you believe you would be suitable for this role please apply with your most up to date CV and salary expectations. Alternatively, if you know anyone who fits the above build we offer up to £500 in referral gifts for successfully places candidates

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