Audience Insight Manager - £38,000 - £45,000
This growing digital agency provides content campaigns, performance marketing services and digital solutions to some of the best-known brands in the world.
Part of a well-known media group, the 25-person team benefits from the resources of larger agency partners whilst retaining their agile client service approach and close-knit team. You will be the go-to person for data-driven insights, communicating strategic insights and reporting how clients can action these in order to create an impact on their marketing channels.
The focus of this opportunity is to give the team and their clients the best recommendations from your campaign and marketing data, to guide content and social media strategies and help optimise personalised digital experiences. You will be part of the client planning sessions, supporting the content and strategy team by delivering quality insights. To be considered for this opportunity you will need demonstrable skills in the following areas:
- Web analytic tools (such as Omniture, Google Analytics, WebTrends, Coremetrics)
- Online advertising tools (like AdWords, DART/DoubleClick, Atlas, Facebook Ads, Twitter)
- Data visualisation tools (Similar or the same as Google Data Studio and Tableau)
Experience developing and implementing tracking plans using Google Analytics and Google Tag Manager tracking frameworks would be beneficial but is not essential. This is a chance to be part of a growing agency in a great location, collaborating with agency teams to give the best campaign performance for well-known brands.