Senior Marketing Manager
Expert at delivering marketing campaigns that increase engagement and grow income, you are now seeking a new challenge that will develop your skills and provide the opportunity to make a positive difference. Look no further that this Senior Marketing Manager role with the Youth Sport Trust (YST).
The YST is a children’s charity on a mission to ensure that every child gets to enjoy the life changing benefits which come from play and sport. We pioneer new ways of using sport to improve children’s wellbeing and give them a brighter future –nurturing the confidence and life skills which will help them to be happy, healthy and fulfil their potential
We work with over 20,000 schools and last year our programmes reached more than 750,000 young people. Our work is carried out through direct interventions to young people, teachers, coaches and parents; through schools including our 4,000-strong membership network, through local, regional and national programmes delivered in collaboration with government, corporate partners and national sport agencies, and globally through our international arm Youth Sport Trust International.
As Senior Marketing Manager we want you to become our ‘go-to’ marketing expert, working across the charity to deliver impactful marketing campaigns to support our mission, enhance our profile and supporting the trading and income-raising activity which makes our work possible.
You will lead the implementation of an integrated marketing strategy to support the charity’s mission and income-raising activity. This will include campaigns to promote YST’s leading programmes and products to schools and the public, and
project managing marketing activity for key events such as YST Annual Conference and National School Sport Week.
You will play a leading role in the Corporate Communications team, integrating marketing plans with wider YST communications. The Senior Marketing Manager will manage budgeting and external supplier relationships and will have a proven track record commissioning and delivering high quality, innovative content which is accurate and on brand. You will have an excellent eye for detail – ensuring that our marketing is of a consistently high quality - and will take an insight-driven approach to increasing reach and engagement.
You must have a record of project managing successful marketing campaigns to support income generation and can demonstrate solid knowledge of design/print/production processes. You will have experience of building email campaigns in specialist email software (especially Dotmailer) and a good understanding of how dynamic content, split testing and optimised distribution works. You will also have implemented campaigns across marketing channels such as mobile, online, apps and social media.
Your technical abilities will be complemented by strong interpersonal, communication and problem solving skills. You will be highly organised, numerate and with an exceptional eye for detail.
If you have the experience and expertise to ensure we continue to impact positively on the lives of young people, please click the link and complete our online application.
Youth Sport Trust positively welcomes and seeks to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, religion, sexual orientation, disability, or nationality.
Closing Date: 16 October 2018
Interview Date: 29 October 2018 in Loughborough
Registered charity number: 1086915