Intelligent People Ltd

Head of Growth - Mobile App

Location
England, London, City of London
Salary
£70000 - £90000 per annum + equity
Posted
12 Oct 2018
Closes
09 Nov 2018
Ref
7577 DA
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Mobile Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A Head of Growth Marketing / Head of Mobile App / Growth Hacker / CMO / Head of Acquisition / Head of Mobile Marketing is required by a fast-growing, seed funded Fintech start-up. The role will report directly into the CEO and will be responsible for business & revenue growth through delivery of a first class Mobile App growth strategy.

The Head of Growth Marketing / Head of Mobile App / Growth Hacker / CMO / Head of Acquisition / Head of Mobile Marketing will develop strategies and initiatives to scale their core product. The successful candidate will understand the tools needed to drive growth within an early stage tech company and constantly test and learn to improve performance of campaigns.

The Head of Growth Marketing / Head of Mobile App / Growth Hacker / CMO / Head of Acquisition / Head of Mobile Marketing will be:-

- Owning and driving the customer value proposition across all mobile channels
- Work with various internal teams and external agencies to execute key digital campaigns
- Conducting channel optimisation and testing
- Driving insight to key stakeholders within the business
- Tracking, developing, understanding and increasing strategy to increase downloads, active users, session intervals, user time, churn rates, App ranking, abandonment and conversion rates, CPA and all viral speed and successes.


The Head of Growth Marketing / Head of Performance / Head of Acquisition must:

- Be data centric and constantly look to test and repeat campaigns
- Have excellent marketing campaign management skills - from ideas to delivery
- Be customer centric
- Have worked for an early stage business and helped to scale a user base
- Be a strong influencer and hold the skills to management stakeholders effectively
- Be comfortable working in a fast changing environment

This is an excellent opportunity for a A Head of Growth Marketing / Head of Mobile App / Growth Hacker CMO / Head of Acquisition / Head of Mobile Marketing to play a pivotal role in a scaling an early stage fintech business.

Intelligent People is a leading Head of Growth Marketing recruitment agency.

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