An exciting PPC Manager opportunity has arisen for one of the fastest growing online gambling brands who are well renowned for their fantastic career opportunities and vibrant working environments.
The purpose of this role to accompany the wider digital team to achieve its ambitious growth targets by implementing a world-class PPC Strategy. By this you'll be managing a team of specialist and have the opportunity to work alongside a great team of experts.
- Defining PPC strategy for UK, Australia and European markets, including opportunities for customer acquisition growth;
- Evaluating and implementing PPC optimisations, tracking platforms and acquisition tools across Search, GDN and YouTube
- Work closely with the Marketing Intelligence team to leverage technology platforms, tools and web analytics to drive campaign efficiency and performance
- Keeping on top of the latest innovations in search marketing & testing these as appropriate
- Work closely with other biddable & media channels, such as Programmatic and Paid Social advertising to leverage channel synergies in a competitive landscape
- Managing a team of 3 PPC specialists
- Three to six years' experience in PPC
- Ideally you'll have experience trading across international markets
- Thorough understanding of analytics, media research, tracking and technical integrations
- Effective written communication, presentation, influencing and negotiation skills