Brandgaard Recruitment

Digital Marketing Executive

Location
London (West), London (Greater)
Salary
£30000 + benefits
Posted
19 Oct 2018
Closes
16 Nov 2018
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side

Digital Marketing Executive, Travel/Events, West London, £30k

This is a great chance a join a world leading media business and FTSE 100 company. They have an exciting opportunity for a creative and enthusiastic Digital Marketing Executive to work on a travel event portfolio.

We are looking for a strong Digital Marketing Executive to join this team to help increase awareness of products and services and help showcase activities to the travel industry. It’s a multi-faceted role that will see you planning, producing and posting rich, engaging, organic and paid-for content for our social channels as well as managing email marketing by scheduling, prioritising, sourcing and writing content.


Job Purpose: Design and execute marketing campaigns and strengthen the visibility of the brand. Key focus on lead generation and conversions to grow the customer database and event attendance.

Key Responsibilities:

  • In collaboration with the wider team, devise, co-ordinate and schedule social media content, which is tailored to target audiences and individual social channels.
  • Manage paid and organic social campaigns, promotions, and marketing posts
  • Monitor social engagement and look for ways to tap into conversations, gain insight from feedback and cross-promote other activities.
  • Creating event collateral, including online and offline adverts, using Adobe and Photoshop, Premier.
  • Advise on Search and Display ads best practice, implementation, reporting, analysis and optimisation
  • Keep abreast of developments in Social media and monitor trends in tools, applications, channels, design and strategy.
  • Manage end-to-end email campaigns via Eloqua, including planning, coordinating, segmenting, targeting, set-up, testing, broadcasting, reporting and optimisation.
  • Ability to design digital creative collateral such as twitter cards and email banners
  • Manage diary of social media being deployed
  • Upload blog posts using our content management system
  • Attend the events and execute the digital marketing communications during the shows
  • Updating the event website as required

Key Skills:

  • Managing and delivering organic and paid-for social media and digital campaigns on Twitter, LinkedIn, Instagram, Facebook and YouTube
  • An understanding of how to optimise content for search and social
  • Knowledge of social media management tools e.g. Sprout
  • Proficiency in Google Analytics
  • Understanding of Content Management Systems.
  • Proficient in design software such as Adobe Photoshop and/or InDesign
  • Editing and proofreading content for a variety of digital channels

If this exciting Digital Marketing Executive job interests you please send a CV to Ross Brander at Brandgaard Recruitment by clicking the 'Apply' button.

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