Win Technologies

Senior SEO Executive (Sports)

Location
London (Central), London (Greater)
Salary
£Competitive
Posted
19 Oct 2018
Closes
16 Nov 2018
Marketing Disciplines
Digital / Online Marketing, SEO, Marketing
Industry Sector
Digital / Online, Gaming
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Job Role
SEO Executive

The Department:

The Digital Marketing department is responsible for Group’s global digital footprint, including demand generation and conversion across all online and mobile channels globally. If you’re excited by new technologies for improving acquisitions, ROI or analytics then you’ve found the right team.

Purpose of Job:

Reporting into the SEO Manager: Sports, the SEO Executive will be someone who has a steady grounding of SEO and is now looking for a step-up in competing in one of the most difficult verticals in the world. 

Working closely with SEO Manager: Sports, the role is to help deliver strategy and ensure the success of Betway’s Sport SEO.   The ideal candidate will have a skill of working autonomously yet part of a team when required, they already have a 360-degree skill set of SEO and looking to strengthen and take their knowledge to the next level. 

You will be responsible for: 

  • Work autonomously to co-ordinate and work with various external SEO Agencies in maintaining strong relationships and our monthly billings are fulfilled
  • Formulate and conduct in-depth analysis to missed opportunities in key territories
  • Regular updates as to spot any trends or SERP movements on Betway’s core keywords
  • Leverage and contribute to the brand and content strategies to maximise SEO opportunities
  • Spot opportunities in the market to improve Betways’ organic growth
  • Present weekly KPIs reports to line manager – showing tasks completed and proactive next steps taken to show progress achieved
  • Carry out global keyword research and implement research as required
  • Identify and write up reasonable solutions to technical SEO hindrances
  • Set-up and maintain SEO landing pages as and when required
  • Outline initiatives and actions to be taken to mitigate risks
  • Work closely with the SEO Manager in scaling offsite strategy
  • Hands on management of the content outreach and management approval process
  • Co-ordinate and support content marketing initiatives
  • Understanding of how SEO can support brand campaigns
  • Education to wider business in the importance of SEO
  • Utilising Google Analytics, Google Search Console and internal tools in helping to measure and drive commercial success 

 

 

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

 

You will have: 

  • Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
  • A good understanding of SEO content skills (copywriting, understanding the value of content for SEO, keyword integration, does a hyper-link stand out, etc.)
  • Technical SEO understanding (meta tags, sitemaps, redirects, geo-targeting, domain vs sub-domain differences, schema.org, hreflang tags, etc.)

It would be a bonus if you also had:

  • Basic web development experience (HTML, CSS, JavaScript, CMS)
  • Numerate and interested in working with different data sets to drive actionable results
  • Experience in working at a large SEO environment covering multiple territories and large keyword sets
  • Competitive verticals experience (iGaming, Finance, Health & Pharmaceutical)
  • Able adapt with new and creative approaches to achieve results
  • Demonstrates consistent logic, rationality, and objectivity in decision making
  • Demonstrable track record of developing and executing multi-region advanced outreach strategies (guest posting, link-bait, content, PR, social media) leading to noticeable improvement in organic rankings in different regions and across different language groups
  • Familiarity in utilising the following tools to gain actionable insight:  Google Analytics, Google Search Console, Search Metrics, SEMRush, Ahrefs, Majestic & Ranking Tools (Ranksonic, Moz, etc) 
  • Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential
  • Additional language (Spanish, German, Italian, French or Dutch)
  • Passion for Sports

 

 

Person Specification   

  • Sets high standards of performance for self
  • Ability to work autonomously
  • Analytical and able to read data
  • Adaptable to change
  • Team player
  • Excellent attention to detail
  • Self-motivated and able to use your initiative
  • Highly organised with the ability to prioritise
  • Excellent communication skills (oral and written),
  • Excellent interpersonal skills
  • Must be able to work to and achieve tight deadlines in a high-pressure environment
  • Logical thinker
  • Fast learner and able to pick up new techniques and tools

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