Digital Marketing Manager

Location
England, West Yorkshire, Halifax
Salary
£36000 - £40000 per annum + Benefits
Posted
19 Oct 2018
Closes
16 Nov 2018
Ref
MASH-27345
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Digital Marketing Manager

Elevation Recruitment are working with a leading brand who are currently going through a major digital transformation and are looking for an experienced Digital Marketing Manager to join the team. They are an incredibly successful business, with a well-established marketing team of 50+. The business has A LOT of resource, so if you have a good idea that you want to run with, they will support you!

You will be responsible for:

*Assisting in the creation and delivery of the commercial digital marketing plan
*Utilising the personalisation, automation and content management platform to drive customer acquisition
*Ownership for overall commercial SEO strategy and management of SEO partner for commercial initiatives
*Content marketing including ownership of the video content strategy and calendar
*All digital activities across paid, owned and earned channels ensuring an integrated approach
*Updating company social media pages and supporting with social media plan
*Owning the continuous development of commercial website to ensure regular updates are being delivered to drive customer engagement
*Ownership for site performance metrics and delivering regular improvements
*Detailed understanding of Analytics for each platform (web/apps/YouTube) generating reports with actionable insights
*Creation of site tags using Google Tag Manager

Experience Required:

*Recent relevant B2B digital marketing experience
*Proven experience across the following channels; Digital Marketing, Customer & Market Analysis, PPC, Web Development and Design, Video Content, Social Media, Marketing Communications
*Proficient in use of relevant software
*Some HTML / CSS / JavaScript knowledge (preferable but not essential)
*Google Analytics - detailed understanding and able to demonstrate use of the tool
*Understanding of Agile Project Management and project delivery
*Understanding of marketing strategy and planning processes
*Previous experience of personalisation and marketing automation (not essential)

Elevation Recruitment focusing on Sales & Marketing positions in Yorkshire and surrounding regions. If you match the specified criteria and are interested in discussing the position in more detail, we would love to hear from you.

Please visit our website at www.elevationrecruitmentgroup.com for more information on:

*Sales Jobs or Sales Recruitment or Marketing Jobs or Marketing Recruitment



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